Marketing Manager

About This Role

Leading the development and execution of marketing strategies to drive sales pipeline growth, strengthen brand visibility, and accelerate business performance is the core of this role. This hands-on leadership position focuses on B2B marketing within the IT solutions and Value Added Reseller (VAR) sector, overseeing multichannel campaigns and managing strategic co-marketing initiatives with technology vendors. It is ideal for a results-oriented professional who combines strategic thinking with practical execution.

Responsibilities

• Define and execute a comprehensive marketing plan aligned with sales targets, business growth objectives, and overall commercial priorities
• Plan, launch, and optimize multichannel campaigns across email, paid and organic social media, SEO/SEM, webinars, and events to generate qualified leads among IT decision-makers
• Coordinate co-marketing initiatives with technology manufacturers, distributors, and software publishers, including market development funds (MDF), cooperative marketing budgets, campaign delivery, and performance reporting
• Develop clear, differentiated messaging for hardware, software, cloud solutions, and IT services, translating complex offerings into relevant customer benefits
• Manage the website, content calendar, and digital presence while producing or coordinating case studies, solution briefs, email campaigns, and sales enablement materials
• Collaborate with account executives and sales leadership to define lead qualification criteria, nurture prospects, support account-based marketing (ABM), and engage strategic target accounts
• Maintain marketing activities and lead data in CRM systems, analyze campaign results, and report on pipeline contribution, conversion performance, and return on investment
• Organize and support virtual and in-person events, vendor-sponsored activities, and customer engagement initiatives that strengthen relationships and generate opportunities
• Oversee marketing expenditures, coordinate external agencies and freelancers, and allocate resources to maximize campaign effectiveness
• Ensure consistent messaging, visual identity, and customer experience across marketing channels and commercial touchpoints

Requirements

• At least four years of B2B marketing experience, including direct experience in marketing for an IT Value Added Reseller (VAR)
• Demonstrated experience managing co-marketing programs with technology vendors and distributors, including market development funds (MDF) and cooperative marketing budgets
• A proven track record of developing and executing campaigns that generate measurable sales pipeline and revenue
• Strong understanding of the IT solutions landscape, including hardware, software, cloud offerings, and managed or professional services, as well as how to market these solutions to IT decision-makers