Marketing Manager will drive the brand presence of an incredibly popular gaming franchise’s experiential portfolio. This pivotal role will shape how millions of fans interact with their favorite universe in physical spaces, from theme parks to live events, building lasting brand love and measurable business impact. The strategic vision and execution will directly contribute to expanding the franchise’s global footprint and deepening fan engagement.
Responsibilities
Develop and activate comprehensive brand marketing programs for an experiential portfolio, including theme park lands and attractions, location-based experiences, traveling exhibitions, fan events, and experiential brand activations, ensuring alignment with franchise priorities and business objectives
Collaborate closely with experience operators, production companies, venue partners, and creative partners to craft impactful opening campaigns, ongoing marketing initiatives, and seasonal programs that drive awareness, attendance, and overall franchise engagement
Lead end-to-end brand marketing for experiences, from strategic positioning and go-to-market planning to in-market execution, translating overarching franchise goals into clear briefs, messaging frameworks, creative direction, and integrated campaigns that deeply resonate with target audiences and guests
Design and implement repeatable frameworks, toolkits, and operating models to enable scalable experiences marketing across diverse partners, venues, regions, and key franchise moments, while consistently upholding the highest brand standards in physical environments
Identify and cultivate opportunities to extend the experience into culture and community, including fan events, conventions, pop-ups, and live moments that cross-promote with other franchise pillars, generate earned media, and drive renewed interest back to the franchise
Develop integrated communications plans spanning owned, earned, paid, partner, retail, and on-site touchpoints, partnering with editorial, social, web, PR, influencer, community, media, and global and regional marketing teams to ensure coordinated and localized execution across priority markets
Manage all operational aspects of experiences marketing programs, including scopes, timelines, budgets, contracts, approvals, asset development, on-site and in-venue execution, and performance reporting
Monitor and analyze performance metrics such as attendance, audience growth, brand impact, and earned reach, synthesizing insights to foster a test-and-learn culture that continuously refines and improves future experiences programs
Requirements
7+ years of marketing experience within theme parks, location-based entertainment, experiential or event marketing, live entertainment, or destination marketing, including direct experience at or alongside leading experience operators or IP holders (e.g., comparable theme park, LBE, traveling exhibition, large-scale live event, or experiential agency environments)
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Demonstrated expertise in managing operator, venue, production, and agency partnerships, effectively serving as the senior marketing counterpart while skillfully balancing brand integrity with commercial outcomes
Profound understanding of place-based and experiential marketing dynamics, including opening campaigns, always-on attendance marketing, seasonal programs, and on-site guest experience marketing, alongside integrated marketing across owned, earned, paid, partner, retail, and on-site channels
Exceptional project management skills, capable of leading multiple concurrent programs through various lifecycle stages, adeptly balancing scope, timelines, and budgets across distributed venues and operators
Strong cross-functional collaboration and influence skills, particularly in matrixed environments involving external operators and creative partners
Excellent business communication, writing, and relationship-building abilities
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
Nice to have:
Direct experience marketing theme park lands, attractions, location-based entertainment, or large-scale live events specifically at IP-led experience operators
Experience marketing global entertainment IP, gaming franchises, or other large multi-category consumer brands across both physical and digital touchpoints
Familiarity with player- and fan-driven communities and a proven ability to activate experiences that generate cultural relevance and encourage repeat visitation
About the Company
Aquent partners with a global leader in entertainment and gaming, renowned for creating immersive and beloved experiences that captivate audiences worldwide. This innovative company is at the forefront of bringing iconic franchises to life through dynamic and engaging events, theme park attractions, and location-based entertainment, shaping how millions of fans interact with their favorite universes in physical spaces, building lasting brand love and driving significant business impact. It is a global technology leader driving innovation and empowering people and organizations worldwide to achieve more.
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