Marketing Manager

• We’re looking for a strategic and collaborative Partner Marketing Manager to lead and execute impactful marketing strategies that enhance Asana’s visibility and value proposition through partner channels.

• In this role, you will work closely with cross-functional stakeholders to create joint marketing plans and orchestrate go-to-market initiatives.

• You will join a dynamic and globally dispersed team dedicated to accelerating Asana’s growth and market reach through partnerships and fostering a thriving ecosystem.

• Develop and implement strategic partner marketing plans that amplify Asana’s market presence and align with partner goals.

• Collaborate with partners to build and manage effective co-marketing initiatives, including events, digital campaigns, and content marketing.

• Lead and manage comprehensive joint go-to-market planning and execution to drive successful partner marketing recruitment and retention.

• Establish and maintain strong relationships with key partners, facilitating seamless collaboration and growth.

• Provide partners with training and enablement materials to ensure effective marketing of Asana’s products and solutions.

• Define, track, and analyze key performance indicators to assess the effectiveness of partner marketing initiatives.

• Utilize data-driven insights to continuously refine strategies and enhance the impact of marketing efforts.

• Represent Asana in partner meetings, industry events, and joint initiatives to foster strong alliances and visibility.

Benefits

• Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving.

• Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.

• Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.

• You thrive in a collaborative environment and are passionate about driving business growth through innovative partnerships.

• You possess an analytical mindset, focusing on data-driven decision-making and measuring program effectiveness.

• You have a strong track record in developing and implementing successful partner-driven marketing strategies.

• Your excellent communication and relationship-building skills allow you to engage stakeholders at all levels effectively.

• You hold a Bachelor’s degree in Marketing, Business, or a related field.

• You have 7+ years of experience in partner marketing or related fields, preferably in a B2B SaaS or technology environment.

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

• Experience with marketing tools and platforms such as Salesforce, Marketo, Tableau.

• If you’re interested in this role and don’t meet every listed requirement, we still encourage you to apply.