About This Role
Marketing Leads plan and deliver omnichannel, full-funnel marketing plans tailored to CIOs and technical buyer personas. This role involves close collaboration with content teams, project management of executive events, and tracking marketing performance metrics. It suits a professional with strong communication and project management skills, comfortable working with senior leadership.
Responsibilities
- Execute the CIO strategy by delivering an omnichannel, full-funnel marketing plan tailored to CIOs and technical buyer personas, including CISOs, CDOs, and CTOs
- Work closely with the Content team to shape and deliver full-funnel content programmes grounded in local persona insights
- Develop executive briefing materials, narrative guides, talk tracks, welcome speeches, fireside chat scripts, slide decks, post-event assets, and personalised C-level copy on behalf of senior Salesforce leadership
- Project-manage UKI executive events, coordinate agencies, drive demand generation, and oversee operational execution
- Track, analyse, and report on marketing performance metrics, including pipeline and executive engagement
- Manage day-to-day tracking of the CIO budget
- Work with the Global CXO Programs team, regional leadership, third-party and GSI partners to localise messaging, adapt global content, and execute joint multichannel plans for a consistent C-suite experience across UKI
- Partner closely with UKI Field Marketing, Content & Channels, and Strategic Events teams to integrate executive engagement activities into broader campaign strategies
Requirements
- 5+ years of experience in a B2B field or event marketing role, with some experience in C-suite engagement marketing
- Strong communication, presentation, and interpersonal skills
- Experience working in a fast-paced, matrixed organisation
- Exceptional project management skills, with the ability to run multiple complex events simultaneously and meticulous attention to detail
- A high level of discretion and professionalism when managing confidential guest information and high-value customer relationships
- Strong written communication skills and experience crafting executive-level copy
- Confidence working directly with, and on behalf of, senior leadership (VP/C-level) stakeholders, both internally and externally
- Comfort using AI tools such as Gemini, Slackbot, or Claude
- Experience managing premium executive hospitality or VIP customer programmes for C-suite audiences
- Experience working within a global matrixed marketing organisation
- Proficiency in Salesforce CRM or a similar platform, including running campaign reports, managing campaign members, and using data to inform decisions
- Experience planning and delivering direct mail programmes for executive or C-suite audiences
