About This Role
Leading the digital presence, visual storytelling, and customer engagement for a fashion brand is the core of this Marketing Executive role. You will own the end-to-end marketing execution, from collection launches and social media content to creator partnerships and retail activations, all aimed at elevating brand equity and boosting e-commerce conversions.
Responsibilities
- Lead creative direction and styling during lookbook, campaign, and content shoots, ensuring visual assets translate seasonal collection narratives and align with brand aesthetics
- Oversee on-set framing, lighting, and video direction to maintain high-fashion editorial standards across all digital and retail touchpoints
- Manage end-to-end shoot workflows for new drop arrivals and seasonal collections, including sample management, look coordination, and mood board creation
- Oversee wardrobe prep, accessory organization, and guidance to ensure seamless execution on shoot days
- Spearhead flat-lay styling, product pairing, and outfit coordination to maximize visual appeal across social media, e-commerce product pages, and digital lookbooks
- Collaborate with the retail and Marketing teams to ensure consistency between online content and in-store displays
- Serve as the main point of contact for shoot coordination, managing fashion models, makeup artists, stylists, photographers, and studio partners
- Maintain tight schedules around fast-paced fashion drop calendars to guarantee on-time asset delivery for product launches
- Drive the content strategy for TikTok, Instagram, and other social media (Feed, Reels, Stories, and Live), focusing on viral fashion trends, styling hacks, and community engagement
- Oversee the social content calendar around key retail moments (e.g., seasonal drops, payday sales, festive seasons, and major fashion events)
- Produce, edit, and optimize trend-driven short-form video and photo content (get-ready-with-mes, styling transitions, haul videos) using tools like CapCut, Canva, and Lightroom
- Uphold strict brand and editorial guidelines, ensuring high production value optimized for fashion consumer behavior
- Execute influencer marketing and gifting campaigns, identifying fashion creators and style icons whose audience aligns with the brand's target demographic
- Manage end-to-end creator outreach, product seeding, contract terms, and relationship-building to secure organic styling and high-converting User Generated Content (UGC)
- Manage the brand’s presence on emerging community channels (e.g., Threads, TikTok), testing styling polls, sizing Q&As, and real-time community interaction
- Monitor fashion social listening, track style conversations, and engage with followers to foster a loyal brand community
- Assist in securing and managing cross-collaborations with complementary lifestyle, beauty, or local/international fashion brands