About This Role
This role is responsible for planning, coordinating, and executing marketing initiatives for Import Fashion, aiming to strengthen brand awareness, drive store traffic, and support sales performance across retail and digital channels. The Marketing Executive plays an important part in positioning John Henry as a leading smart casual menswear brand, delivering impactful marketing campaigns and integrated brand communication across department stores, outlets, and online platforms.
Responsibilities
- Support the planning and execution of seasonal marketing campaigns, product launches, and promotional activities aligned with the brand marketing calendar
- Plan and oversee campaign shoots and production activities, ensuring all visual outputs align with campaign objectives and brand guidelines, such as campaign signage and digital campaign assets
- Manage campaign timelines and ensure consistent and on-time execution across retail and digital channels
- Support the development of marketing materials such as lookbooks, campaign videos, and sales support materials to enhance brand communication and product presentation
- Coordinate with internal teams and external partners to ensure smooth marketing materials and campaign communication
- Support the planning and tracking of marketing budgets and monitor campaign spending
- Support initiatives that strengthen brand awareness and brand positioning for John Henry in the smart casual menswear category
- Identify and manage KOL and influencer partnerships to enhance brand awareness
- Coordinate campaign execution with influencers to ensure alignment with brand positioning and communication guidelines
- Manage brand presence across digital platforms and social media (e.g., Facebook, Instagram), including content planning for campaigns, product storytelling, and promotions
- Support online and omnichannel marketing initiatives to strengthen brand awareness and drive customer engagement
- Collaborate and execute with store operations and sales teams, support campaign implementation to drive store traffic, customer engagement, and sales performance
- Coordinate marketing activities with department store partners such as Central, Robinson, and other retail operators to support store campaigns, promotional events, and seasonal marketing activities
- Monitor campaign performance and marketing activities to evaluate effectiveness
- Provide insights and recommendations to improve future marketing campaigns
- Support customer engagement initiatives across CRM channels such as LINE, email, and other communication platforms
- Monitor market trends, customer behavior, and competitor activities and provide insights to support marketing planning and identify business opportunities
Requirements
