Marketing Executive (Fashion Lifestyle)

About This Role

This marketing executive role focuses on creating impactful brand moments across various channels, from in-store activations to digital campaigns. Working closely with the Marketing Manager, you will plan and execute marketing initiatives, coordinate with cross-functional teams, and engage communities. This is an exciting opportunity for someone passionate about fashion, lifestyle, and brand storytelling, looking to advance their career in marketing.

Responsibilities

• Support the development and execution of integrated marketing campaigns across retail, e-commerce, digital, and community channels
• Coordinate marketing activities between internal teams (E-Commerce, Digital Marketing, CRM, Wholesale) and external partners to ensure smooth execution
• Track and manage campaign timelines, marketing assets, and budget allocations to ensure efficient rollouts
• Assist in planning and maintaining the content calendar across social platforms (Instagram, Facebook, XHS, and other relevant platforms) aligned with product launches, promotions, and brand campaigns
• Collaborate with designers, content creators, and external partners to produce engaging visual and video assets for social and marketing campaigns
• Execute local marketing initiatives including grassroots and community events, athlete or ambassador activations, and in-store campaigns
• Ensure brand guidelines, messaging, and visual identity are consistently applied across all marketing touchpoints
• Liaise with partners, malls, media, and community groups to support marketing activations and collaborations
• Monitor and analyse campaign performance, consumer insights, and market trends to provide actionable recommendations
• Contribute creative ideas and assist in developing marketing content that reflects the brand’s positioning
• Stay up to date with industry trends, competitor activities, and consumer behavior to support marketing strategy

Requirements

• Bachelor’s degree in Marketing, Business, Communication, or related field
• Minimum 1-2 years of relevant marketing experience, preferably within the fashion lifestyle or sports industry
• Good understanding of brand marketing, with hands-on experience supporting campaign execution across online and offline channels
• Basic understanding of major social platforms (Instagram, TikTok, Facebook, YouTube, XHS), including content formats, audience behaviors, and platform algorithms
• Ability to analyse basic sales and marketing data to draw simple insights and support campaign reporting
• Excellent communication and interpersonal skills; able to work collaboratively with cross-functional teams and external partners
• Excellent command of written and spoken English; proficiency in Mandarin and Bahasa Malaysia is a plus