About This Role
Leading the brand and channel marketing functions across the US is the core of this Marketing Director role. The position involves developing and executing integrated marketing strategies for multiple beauty brands, enhancing brand awareness and consumer engagement, and overseeing channel marketing initiatives, including field marketing team operations. It suits a candidate with strong experience in both brand and retail/channel marketing within the beauty industry, with a proven track record of managing cross-functional marketing teams.
Responsibilities
- Lead overall brand marketing strategy and execution across multiple beauty brands
- Develop annual marketing plans aligned with brand positioning, sales objectives, and growth priorities
- Lead new brand and product launch strategies across the US market
- Develop integrated marketing campaigns across digital, social, influencer, PR, experiential, and offline channels
- Ensure consistent brand positioning, messaging, and visual identity across all consumer touchpoints
- Partner with global and brand headquarters to localize marketing strategies for the US market
- Lead channel marketing strategies for major US national retail accounts
- Develop retailer-specific marketing programs, product launches, and promotional campaigns
- Plan and execute in-store activations, events, sampling, pop-ups, and other consumer engagement programs
- Manage and optimize retail marketing calendars and channel-specific marketing investments
- Partner closely with B2B Sales teams to support retailer growth and sell-through
- Build strong working relationships with retailer marketing and merchandising teams
- Lead and manage the field marketing organization and strategy
- Develop field activation programs to increase brand awareness, consumer engagement, and retail sell-through
- Establish field team KPIs, operating guidelines, training programs, and performance management processes
- Coordinate field activities across key retail markets and store locations
- Monitor field execution and evaluate program effectiveness and ROI
- Manage annual marketing budgets and allocate resources across brands and channels
- Track marketing KPIs, campaign performance, and ROI
- Analyze consumer, retailer, and market insights to optimize marketing strategies
- Partner closely with Sales, Brand, Creative, E-commerce, Supply Chain, and Finance teams
- Lead, coach, and develop Brand Marketing and Channel Marketing team members
- Present marketing strategies, performance, and key initiatives to senior leadership
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field