About This Role
Directing the company's marketing strategy and execution is the core of this leadership role, covering brand, digital, content, and customer growth initiatives. The position suits an experienced marketing professional with a background in medical aesthetics, beauty, healthcare, or luxury brands.
Responsibilities
- Develop and execute brand positioning, voice, and visual identity
- Build annual marketing plans with clear budgets, targets, and KPIs
- Track market trends and competitors to keep the brand differentiated
- Oversee social media, SEO/SEM, paid ads, content, and email marketing
- Drive qualified leads and optimise the funnel from awareness to booking
- Manage the website, landing pages, and online booking journey
- Use data and analytics to refine campaigns and maximise ROI
- Lead content direction — before/after showcases, testimonials, KOL collaborations
- Ensure all assets comply with medical advertising regulations
- Oversee photo/video production, design, and copy quality
- Build loyalty, referral, and re-engagement programs to grow lifetime value
- Work with operations and clinical teams to ensure a seamless client journey
- Lead and mentor the marketing team and manage external agencies
- Own the marketing budget with full accountability for ROI
- Report performance and insights to senior management
- Ensure all marketing complies with local medical advertising regulations
- Uphold ethical practices and protect client privacy
Requirements
- 8+ years of marketing experience, 3+ years in a leadership role
- Experience in medical aesthetics, beauty, healthcare, or luxury brands preferred
- Proven track record in brand building and performance marketing
- Strong digital, analytics, and CRM skills
- Data-driven, creative, and commercially sharp
- Familiarity with medical advertising regulations is an advantage
Benefits
- 5-day work week
- Competitive package
Application Process
- Send your resume with available date
- Include current and expected salary
Important Details
- Personal data collected will be used for recruitment purpose only.
