About This Role
The Marketing Director plays a vital role in shaping and executing Ghafari’s marketing strategy to drive business growth and client acquisition. This position involves working in a matrix organization, developing and executing strategic marketing and sales plans, creating efficiency-driven processes, collaborating globally, driving innovation, and integrating acquired marketing and sales forces.
Responsibilities
- Manage a distributed team of marketing coordinators that support all 11 of the firm’s global offices
- Develop and implement a comprehensive marketing strategy aligned with the firm's overall business objectives
- Create strategies to effectively reach and engage new target markets and client segments
- Oversee the development, maintenance, and extension of the firm's brand identity
- Ensure consistency in messaging and branding across all marketing channels
- Conduct market research to stay informed about industry trends, client needs, and competitor activities
- Use market insights to inform marketing strategies and identify new opportunities
- Collaborate with client-facing teams to understand client needs and expectations
- Develop and implement strategies to enhance client satisfaction and loyalty
- Oversee the creation of high-quality, relevant content for various marketing channels (website, social media, whitepapers, etc.), ensuring that it aligns with the firm's messaging and resonates with its target audience
- Lead digital marketing efforts, including website content management, online advertising, social media, email campaigns, and search / answer engine optimization
- Analyze digital marketing metrics to assess the effectiveness of campaigns and make data-driven decisions
- Plan and execute events, conferences, and seminars to enhance the firm's visibility and attract potential clients
- Develop and manage the marketing budget, allocating resources effectively to achieve maximum impact and monitoring ROI
- Use analytics tools to track KPIs, optimize marketing strategies, and provide regular reports to executive leadership
- Work with various stakeholders to keep client database up to date
- Develop, document, and implement efficiency-enabling processes and identify and vet tools and technologies that facilitate such processes
- Draft executive-level communications distributed internally and / or externally
Requirements
- Bachelor’s degree in marketing, public relations, business, journalism, or related field required
- 10+ years of marketing experience with 5+ years of direct management responsibility
- Architecture / Engineering / Construction or real estate industry experience strongly preferred
