About This Role
Directing the marketing efforts for an innovative health and wellness business, this role involves translating a scientific vision into a compelling consumer brand. It suits a senior marketing leader with experience in premium health, beauty, wellness, consumer healthcare, or lifestyle brands.
Responsibilities
- Develop and lead the overall marketing and brand strategy
- Establish clear positioning, proposition, and messaging
- Lead go-to-market and launch strategy
- Translate scientific and technical propositions into accessible consumer communications
- Develop integrated marketing campaigns across digital, social, PR, media, experiential, and partnerships
- Build brand awareness, understanding, trust, and advocacy
- Develop relationships with relevant scientific, medical, wellness, and professional communities
- Identify appropriate expert, practitioner, and partnership opportunities
- Lead agency and external partner relationships
- Build the marketing team and capability as the business develops
- Establish appropriate marketing KPIs, budgets, and performance reporting
- Work closely with Sales, Product, and senior leadership
- Protect the integrity, credibility, and consistency of the brand as the business scales
Requirements
- Senior marketing leadership experience within health, wellness, consumer healthcare, beauty, fitness, recovery, science-led consumer products, or an adjacent category
- A proven track record of building or launching brands
- Strong brand strategy and consumer marketing capability
- Experience translating complex propositions into compelling communications
- Strong digital, social, PR, and integrated campaign experience
- Commercial understanding and strong analytical capability
- Experience working with agencies and building teams
- The credibility and maturity to operate alongside scientific, technical, and commercial stakeholders
- An entrepreneurial approach and a genuine desire to build
- Purpose driven
- Intellectually curious
- Commercially astute
- Creative and strategically rigorous
- Highly credible
- Collaborative
- Comfortable with ambiguity
- Passionate about health, wellness, and improving people's lives
- Energised by building something new
- An individual who acts with humility and integrity
About the Company
MacGregor Black is partnering with a privately owned health and wellness business that develops an innovative, research-led solution within the pain relief and recovery category. The business combines advanced technology and scientific research with a clear human purpose to develop solutions that support people's quality of life, movement, and recovery.
