Marketing Director

About This Role

Leading portfolio-wide marketing strategy, demand generation, and digital channels across Ashford Communities’ Texas multifamily portfolio is the core of this role. The Director of Marketing will also manage Internet Listing Services (ILS), resident referrals, reputation management, property positioning, and marketing operations. This position suits a leader with multifamily marketing expertise, sharp analytical judgment, and a passion for developing people.

Responsibilities

• Lead monthly property-level marketing plans aligned with occupancy needs, market conditions, resident profiles, and community positioning
• Own digital marketing, search, paid media, social channels, ILS, property websites, online listings, and campaign execution; maintain accuracy and brand consistency across channels
• Direct resident referral, retention-oriented communications, community outreach, and reputation management programs that build trust and cost-effective demand
• Monitor competitive properties, submarket trends, pricing context, audience behavior, and property performance to recommend differentiated marketing strategies
• Build marketing attribution and reporting that connects spend to qualified inquiries, applications, new resident acquisition, channel efficiency, and cost per acquisition
• Partner with Operations, property managers, and executive leaders to diagnose marketing challenges versus property condition, pricing, service, or execution constraints
• Manage marketing budgets, forecasts, vendor contracts, agency performance, procurement, and return on investment; recommend investments to expand, test, reduce, or discontinue
• Create and enforce brand, creative, photography, signage, content, accessibility, and messaging standards while preserving individual community identity
• Lead, coach, and develop marketing employees; establish clear priorities, workflows, service standards, and performance accountability
• Use AI, automation, templates, and technology responsibly to improve speed, consistency, reporting quality, and team capacity
• Ensure marketing materials and campaigns comply with applicable fair housing, advertising, privacy, and brand requirements in coordination with appropriate partners
• Present concise executive dashboards, property-level insights, campaign results, and actionable recommendations to senior leadership

Requirements

• Strategic and commercial judgment
• Data-driven decision-making and accountability
• Collaborative leadership and talent development
• Resident-centered creativity and brand stewardship
• Adaptability, operational discipline, and continuous improvement

Important Details

• Travel: Up to 10%