About This Role
This part-time marketing role is for a creative, motivated, and results-driven individual to expand the digital presence, strengthen the brand, and drive new client acquisition for a niche law firm. It suits someone who enjoys digital marketing, takes initiative, and wants to play a meaningful role in growing a law firm's national presence.
Responsibilities
- Assist with managing and optimizing Google Ads and other paid advertising campaigns to generate qualified leads and improve return on investment
- Help develop, coordinate, and execute social media strategies across Instagram, Facebook, LinkedIn, TikTok, and other platforms
- Assist with strengthening the firm's brand identity, expanding its online presence, and developing creative marketing initiatives
- Develop and coordinate email marketing campaigns, newsletters, and client outreach initiatives
- Work closely with existing internal and external marketing teams, including SEO specialists, website developers, advertising agencies, and content creators, to ensure projects are completed efficiently and effectively
- Assist with coordinating website updates, blog posts, videos, and other marketing materials
- Monitor marketing performance, track key performance indicators (KPIs), and identify opportunities to increase qualified leads and client conversions
- Research new marketing opportunities, propose creative campaigns, and help implement strategies to expand the firm's national reach
Requirements
- Prior experience in digital marketing, marketing coordination, or marketing management
- Familiarity with Google Ads, Meta Ads, social media platforms, and email marketing tools
- Strong organizational, communication, and project management skills
- Ability to coordinate multiple vendors, projects, and deadlines
- Creative mindset with an understanding of branding and audience engagement
- Comfortable analyzing marketing performance and reporting on measurable results
- Self-motivated, proactive, and capable of working independently
Nice to have:
- Experience in legal marketing, professional services, or lead-generation businesses
Benefits
- Performance-based bonus opportunities tied to achieving agreed-upon KPIs, including qualified lead generation, marketing efficiency, and client acquisition goals
- Opportunity for increased compensation and responsibilities as the firm grows
- Potential to transition into a full-time position and take on a larger marketing leadership role
- Opportunity to contribute ideas, develop new initiatives, and make a measurable impact on a growing national law firm
- Flexible schedule