Marketing Director

About This Role

Directing the marketing strategy and execution for a cloud-native commercial bank that serves modern businesses is the core of this role. This highly visible position involves leading integrated marketing efforts across various channels to drive awareness, client acquisition, and growth for the bank's diverse business lines. The role suits an experienced B2B marketing leader who can balance strategic thinking with strong execution.

Responsibilities

• Develop and execute integrated marketing programs that drive brand awareness, lead generation, and client acquisition across Piermont's target markets
• Partner with business leaders to support growth objectives across commercial banking, treasury management, lending, deposits, and embedded banking solutions
• Strengthen and evolve Piermont's brand positioning as a leading technology-enabled commercial bank and trusted fintech partner
• Lead digital marketing initiatives across email, social media, webinars, search, content marketing, and other growth channels
• Develop compelling content, thought leadership, client success stories, and executive visibility programs that enhance Piermont's market presence
• Measure campaign performance, marketing effectiveness, and ROI, using data and insights to continuously optimize results
• Manage external agencies, vendors, and marketing budgets to maximize impact and efficiency
• Collaborate with compliance, business units, and external partners to ensure effective and compliant marketing execution
• Lead the strategy and execution for events, sponsorships, partnerships, conferences, and client engagement initiatives
• Identify emerging market opportunities, industry trends, and innovative marketing approaches that support growth objectives

Requirements

• 8-12+ years of marketing leadership experience in financial services, fintech, B2B SaaS, or commercial banking
• Proven experience building integrated marketing programs that drive measurable revenue growth
• Strong understanding of digital acquisition, CRM, content strategy, and performance marketing
• Experience managing agencies, budgets, and cross-functional teams
• Exceptional communication, storytelling, and executive presentation skills

Benefits

• Bonus and/or incentives may be provided as part of the compensation package
• Full range of medical, dental, vision, 401k, and other benefits

About the Company

Piermont Bank is a boutique specialty commercial bank focused on serving modern businesses with a digital-first approach. It was the first cloud-native bank launched in the United States, built on modern infrastructure that allows for greater flexibility, efficiency, and scalability than traditional banks. The bank combines disciplined commercial banking with innovative technology to deliver value-added solutions for small and medium-sized businesses and its fintech partners.