Marketing Director

About This Role

Directing marketing efforts involves a deep understanding of market dynamics, product offerings, and the company's business model to define strategic focus areas for product categories and customer channels. The role requires making decisive choices, engaging various business areas in solution development, and consistently implementing strategies while measuring their results.

Responsibilities

• Market understanding (regions and channels)
• Product understanding (brands and technology)
• Connection with Commercial team (provide regional insights for business discussion and action plan)
• Strategy (define regional strategy in terms of product category and commercial channels, and the tools to implement the defined strategy)
• Communication for sales (preparation of sales pitch and storytelling) and for customers and consumers (digital tools)
• Customer and consumer purchase funnel understanding and acting (defining journeys, reasons, and methods) – from lead generation to post-sales feedback
• Revenue Management connection

Requirements

• Bachelor's Degree in Business Administration, Marketing & Propaganda, Economics, or related fields
• MBA or Postgraduate Degree in Marketing, Commercial, Strategy, or related disciplines
• Proven experience in Marketing, Commercial, or Field Marketing (Trade Marketing)
• Demonstrated experience leading teams and managing cross-functional projects
• Advanced English proficiency
• Strong communication and relationship skills
• Strong analytical acumen
• Expertise in business and market understanding and scenario planning
• Expertise in social media, digital tools for consumers and customers, digital KPIs
• Executive communication and analytical storytelling skills
• Advanced proficiency in Excel and PowerPoint
• Project management knowledge
• Moove Values
• Inspirational leadership and people development
• Strategic and systemic thinking
• Analytical mindset with strong results orientation
• Executive influence and negotiation skills
• Clear and effective communication
• Stakeholder management
• Data-driven decision-making capability
• Ownership and accountability mindset
• Innovation and opportunity creation
• Strong prioritization and organizational skills
• Collaborative approach and relationship building

Nice to have:

• Intermediate Spanish
• Experience leveraging Artificial Intelligence, automation, and advanced analytics to drive business outcomes