About This Role
This role is for a Marketing Director who will lead the marketing, CRM, and communications teams at Aramco Stadium. The core priorities include marketing the stadium's business lines, developing a best-in-class CRM function, and overseeing the stadium's communications and PR strategy. The Director will report to the Chief Commercial Officer and serve as a strategic advisor to executive leadership on marketing, customer, and communications matters.
Responsibilities
- Develop and execute an integrated marketing strategy and annual plan for each stadium business line
- Define brand positioning and value propositions for each business line within a consistent Aramco Stadium master brand
- Lead multi-channel campaigns across digital, social, paid media, content, email, and on-site channels that drive demand, customer acquisition, and conversion
- Partner with Sales, Ticketing, Programming, and Partnerships to align marketing activity with the event calendar, on-sales, and commercial priorities
- Develop and oversee the digital approach covering the website and app, SEO/SEM, social media, and content strategy to grow audience reach and engagement
- Set the vision and roadmap for an integrated, best-in-class CRM function that delivers a single customer view across all business lines
- Manage and support the integration of CRM with ticketing, marketing automation, and data platforms, working with Ticketing Operations and IT to ensure data integrity
- Drive customer lifecycle programs, segmentation, and personalization that grow retention, frequency of attendance, and customer lifetime value
- Embed a test-and-learn culture and use customer data and insight to inform marketing, programming, and commercial decisions
- Ensure customer data is managed in compliance with data protection regulations and organizational policies
- Set and oversee the stadium's communications and PR strategy, covering internal, external, corporate, and stakeholder communications
- Direct media relations, press activity, executive messaging, and thought leadership to build the stadium's profile locally, nationally, and internationally
- Own reputation management and crisis communications planning, including event-day and incident protocols
- Coordinate communications with partners, promoters, sponsors, and government stakeholders to ensure consistent messaging
- Lead, mentor, and develop the marketing, CRM, and communications teams, building capability across all three disciplines
- Manage external creative, media, CRM, and PR agencies and hold them to agreed performance standards
- Foster cross-departmental collaboration with Sales, Ticketing, Programming, Operations, and the Executive Team
- Manage the marketing, CRM, and communications budget and allocate resources by business line to maximize return
