Marketing Director

About This Role

This role connects marketing strategy, positioning, campaigns, digital marketing, events, content, and sales enablement into a cohesive growth engine. The Marketing Director owns the development and execution of Econolite’s marketing plan as part of Umovity, oversees the marketing budget, leads and develops the marketing team, and partners closely with Sales, Product, and other business leaders to translate growth priorities into measurable marketing programs. A critical part of the mandate is to evolve marketing from primarily generating activity, awareness, and leads toward predictably creating and accelerating qualified sales pipeline. The ideal candidate is a broad B2B and B2G marketing leader with significant hands-on experience building and scaling demand generation programs in complex, solution-oriented markets.

Responsibilities

• Develop and execute Econolite’s marketing strategy in alignment with business, growth, and revenue objectives
• Translate company and Sales priorities into clear marketing priorities, programs, budgets, and measurable outcomes
• Own and manage the marketing budget, allocating resources and investments based on strategic priorities and commercial impact
• Lead, coach, and develop the marketing team, creating clear accountability and a strong performance culture
• Establish an effective operating rhythm across Marketing, Sales, Product Management, and other key stakeholders
• Balance short-term pipeline creation with longer-term market development, positioning, and brand strength
• Identify where marketing resources and investments will have the greatest commercial impact
• Build and continuously improve a scalable demand generation engine that creates qualified opportunities and measurable pipeline
• Develop integrated, full-funnel campaigns across digital, email, content, webinars, events, paid media, account-based programs, and regional activation
• Establish clear target audiences, ICPs, personas, value propositions, campaign objectives, and pipeline targets in collaboration with Sales
• Develop programs for both net-new opportunity creation and acceleration of existing pipeline
• Ensure major events and industry activities are integrated into broader demand programs with clear pre-event, on-site, and post-event conversion strategies
• Continuously evaluate campaign and channel performance and shift investment toward activities generating the strongest commercial return
• Build a close partnership with Sales leadership and regional sales teams to define priority markets, segments, accounts, solutions, and growth opportunities
• Work closely with Sales Operations to improve lead quality, lead scoring, Sales handover, and funnel conversion
• Establish regular Sales and Marketing pipeline reviews to evaluate results, gather qualitative feedback, and optimize programs