Marketing Director

About This Role

This role leads the development and execution of brand strategy, market positioning, and portfolio messaging for a high-tech engineering organization. The Director strengthens customer engagement, supports business growth, and enhances market presence through corporate communications, content strategy, and digital marketing. The ideal candidate combines strategic marketing leadership with a hands-on approach.

Responsibilities

• Develop and execute a comprehensive corporate marketing strategy that drives brand awareness, supports growth initiatives, and strengthens market presence
• Define and maintain the organization's brand identity, positioning framework, and messaging architecture across all internal and external communications
• Partner with leadership teams to develop differentiated value propositions, market messaging, and customer-focused content
• Lead the planning and execution of integrated marketing campaigns across digital, web, social, content, and traditional channels
• Oversee website strategy, content governance, search optimization, and user experience enhancements
• Manage external communications, including media relations, press releases, corporate announcements, and thought leadership initiatives
• Plan, coordinate, and evaluate participation in conferences, trade shows, customer events, webinars, and other marketing programs
• Develop marketing collateral, presentations, case studies, white papers, and sales enablement materials
• Conduct market research and competitive analysis to identify trends, customer needs, opportunities, and market positioning strategies
• Collaborate closely with sales, business development, product, and operational teams to ensure alignment between marketing efforts and organizational objectives
• Establish key performance indicators and marketing metrics to measure campaign effectiveness, brand performance, engagement, and return on investment
• Manage relationships with external agencies, consultants, media partners, and vendors
• Lead marketing budgets, resource planning, and process improvement initiatives
• Ensure brand consistency and messaging alignment across all marketing channels and touchpoints

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• MBA preferred
• 10+ years of progressive experience in corporate marketing, strategic marketing, product marketing, or marketing communications
• Proven track record of developing and executing successful branding, positioning, and go-to-market strategies
• Experience leading digital marketing initiatives, content development, public relations, website management, and event marketing
• Demonstrated success partnering with executive leadership and cross-functional stakeholders