About This Role
Leading the company's marketing strategy, strengthening brand positioning, driving customer acquisition, and supporting business growth are the core functions of this Marketing Director role. The position suits an experienced and results-driven leader with extensive marketing leadership experience combined with a strong background in sales, business development, and revenue generation.
Responsibilities
- Develop and execute comprehensive marketing strategies aligned with business objectives and revenue growth targets
- Lead brand positioning, market expansion, demand generation, and customer acquisition initiatives
- Oversee marketing campaigns across relevant channels, ensuring measurable impact and return on investment
- Work closely with sales and business development teams to generate qualified leads and improve conversion rates
- Leverage sales experience to identify customer needs, understand buying behavior, and develop effective go-to-market strategies
- Support the sales cycle through strategic marketing initiatives, client engagement, and value-based positioning
- Identify market trends, customer segments, and growth opportunities to strengthen the company's competitive position
- Manage marketing budgets, resources, and team performance against established KPIs
- Build strategic partnerships and collaborate with senior leadership to achieve commercial objectives
- Analyze campaign performance, market insights, and revenue metrics to continuously improve marketing effectiveness
Requirements
- At least 12 years of total professional experience, including a minimum of 6 years in managerial or leadership positions
- Extensive experience in marketing strategy, brand management, demand generation, and customer acquisition
- Proven sales experience, with a strong understanding of sales processes, negotiations, and revenue generation
- Strong leadership, strategic planning, communication, analytical, and stakeholder management skills
- Demonstrated ability to align marketing initiatives with business growth and commercial outcomes
Nice to have:
- Experience in the education sector
- Client-side experience rather than an agency-only background (for candidates from other industries)
- Experience marketing and selling services or solutions is preferred over a background focused exclusively on physical products
- Experience with high-ticket offerings, enterprise sales, or other high-value commercial solutions is a strong advantage
- Backgrounds in education, training, consulting, professional services, or other service-oriented businesses, particularly those experienced in high-value offerings
