Leading the company's marketing strategy, brand development, customer acquisition, and market expansion is the core of this commercially driven Marketing Director role. The position involves developing and executing integrated marketing strategies to generate qualified business leads, strengthen market presence, and support sustainable revenue growth for corporate and business support services.
Responsibilities
Develop and implement the company's overall marketing strategy in alignment with business and revenue objectives
Create customer acquisition strategies for corporate secretarial, company incorporation, and business consulting services
Identify priority customer segments and develop targeted marketing campaigns
Establish annual and quarterly marketing plans, budgets, and performance targets
Monitor market trends, customer behavior, and competitor activities to identify new growth opportunities
Develop strategies to increase brand awareness, qualified inquiries, customer conversion, and retention
Lead digital marketing initiatives across search engines, social media, content marketing, email marketing, and other relevant channels
Develop SEO and SEM strategies to increase the company's visibility for corporate services and company incorporation-related searches
Plan and manage paid advertising campaigns and evaluate return on marketing investment
Develop landing pages, marketing funnels, and lead-generation campaigns
Monitor website traffic, inquiries, conversion rates, and customer acquisition costs
Work with internal or external teams to continuously optimize digital marketing performance
Develop and maintain ANGELS WING CONSULTING's brand positioning and corporate identity
Oversee the development of website content, marketing materials, corporate presentations, brochures, and social media content
Develop educational and informative content relating to doing business in Singapore, company incorporation, corporate compliance, and corporate secretarial services
Ensure consistency of brand messaging across all customer touchpoints
Strengthen the company's positioning as a professional and reliable corporate services provider
Identify and develop strategic partnerships and referral channels
Build relationships with business owners, entrepreneurs, professional service providers, business associations, and other potential partners
Develop B2B marketing initiatives targeting SMEs, startups, and overseas companies seeking to establish or expand their operations in Singapore
Support seminars, networking events, business workshops, and other customer acquisition activities
Explore regional marketing opportunities and cross-border customer acquisition channels
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Work closely with the sales and client servicing teams to improve lead conversion and customer acquisition
Develop lead qualification, nurturing, and follow-up strategies
Analyze customer feedback and sales data to improve marketing campaigns and service positioning
Support the development of service packages, promotional campaigns, and customer retention initiatives
Establish reporting systems to track the complete customer journey from marketing lead to paying client
Build, manage, and develop the marketing team
Establish clear KPIs and performance standards for marketing activities
Manage relationships with advertising agencies, digital marketing providers, designers, content creators, and other external vendors where required
Monitor marketing expenditure and ensure effective allocation of the marketing budget
Prepare regular marketing performance reports and strategic recommendations for management
Requirements
Bachelor's Degree in Marketing, Business, Communications, Management, or a related discipline is preferred
Relevant experience in marketing, business development, corporate services, professional services, or B2B services
Experience in a marketing leadership or management position is preferred
Strong understanding of digital marketing, SEO, SEM, social media, and lead-generation strategies
Strong commercial awareness with the ability to connect marketing
About the Company
ANGELS WING CONSULTING provides corporate and business support services, including corporate secretarial services, company incorporation, corporate compliance, and related business consulting services.