About This Role
Leading the company's marketing strategy, brand development, customer acquisition, and market expansion is the core of this commercially driven Marketing Director role. The position involves developing and executing integrated marketing strategies to generate qualified business leads, strengthen market presence, and support sustainable revenue growth for corporate and business support services.
Responsibilities
- Develop and implement the company's overall marketing strategy in alignment with business and revenue objectives
- Create customer acquisition strategies for corporate secretarial, company incorporation, and business consulting services
- Identify priority customer segments and develop targeted marketing campaigns
- Establish annual and quarterly marketing plans, budgets, and performance targets
- Monitor market trends, customer behavior, and competitor activities to identify new growth opportunities
- Develop strategies to increase brand awareness, qualified inquiries, customer conversion, and retention
- Lead digital marketing initiatives across search engines, social media, content marketing, email marketing, and other relevant channels
- Develop SEO and SEM strategies to increase the company's visibility for corporate services and company incorporation-related searches
- Plan and manage paid advertising campaigns and evaluate return on marketing investment
- Develop landing pages, marketing funnels, and lead-generation campaigns
- Monitor website traffic, inquiries, conversion rates, and customer acquisition costs
- Work with internal or external teams to continuously optimize digital marketing performance
- Develop and maintain ANGELS WING CONSULTING's brand positioning and corporate identity
- Oversee the development of website content, marketing materials, corporate presentations, brochures, and social media content
- Develop educational and informative content relating to doing business in Singapore, company incorporation, corporate compliance, and corporate secretarial services
- Ensure consistency of brand messaging across all customer touchpoints
- Strengthen the company's positioning as a professional and reliable corporate services provider
- Identify and develop strategic partnerships and referral channels
- Build relationships with business owners, entrepreneurs, professional service providers, business associations, and other potential partners
- Develop B2B marketing initiatives targeting SMEs, startups, and overseas companies seeking to establish or expand their operations in Singapore
- Support seminars, networking events, business workshops, and other customer acquisition activities
- Explore regional marketing opportunities and cross-border customer acquisition channels
- Work closely with the sales and client servicing teams to improve lead conversion and customer acquisition
- Develop lead qualification, nurturing, and follow-up strategies
- Analyze customer feedback and sales data to improve marketing campaigns and service positioning
- Support the development of service packages, promotional campaigns, and customer retention initiatives
- Establish reporting systems to track the complete customer journey from marketing lead to paying client
- Build, manage, and develop the marketing team
- Establish clear KPIs and performance standards for marketing activities
- Manage relationships with advertising agencies, digital marketing providers, designers, content creators, and other external vendors where required
- Monitor marketing expenditure and ensure effective allocation of the marketing budget
- Prepare regular marketing performance reports and strategic recommendations for management
Requirements
- Bachelor's Degree in Marketing, Business, Communications, Management, or a related discipline is preferred
- Relevant experience in marketing, business development, corporate services, professional services, or B2B services
- Experience in a marketing leadership or management position is preferred
- Strong understanding of digital marketing, SEO, SEM, social media, and lead-generation strategies
- Strong commercial awareness with the ability to connect marketing
About the Company
ANGELS WING CONSULTING provides corporate and business support services, including corporate secretarial services, company incorporation, corporate compliance, and related business consulting services.