About This Role
Directing the marketing department and guiding its efforts is the core of this position, which involves overseeing the implementation of marketing strategies, campaigns, events, digital marketing, and public relations. This role suits a leader who can create comprehensive marketing and communication strategies for the organization.
Responsibilities
- Lead and guide the efforts of the marketing department
- Oversee implementation of the marketing strategy, including campaigns, events, digital marketing, and public relations
- Create marketing and communication strategies for the organization
- Coordinate and direct marketing projects and major events from start to finish
- Conduct research and analyze trends in products and/or services offered to develop marketing strategies for new and existing products and services
- Develop surveys, focus groups, and perform marketing analysis to identify needs and wants of various markets
- Conduct competitor research to develop strategies that maximize profit and market share while meeting customer satisfaction
- Carry out continuous analysis of competitive environment and consumer trends
- Work closely with the product management team to define marketing materials and programs
- Develop and build brand strategy and awareness
- Launch and maintain commercial sponsorship with businesses by establishing and meeting their marketing objectives
- Generate commercial sponsorship proposals
- Manage social media presence and direct programs to improve social media reputation and recognition
- Maintain contacts with outside organizations within the community for the purpose of exchanging information and working in programs of mutual interest
- Provide public affairs and public relations services for the Force Support Squadron with other base agencies
- Prepare, justify, and submit annual budget resource requirements
- Monitor expenditures and use cost-benefit thinking to set priorities
- Attend and brief at meetings on behalf of FSS
- Guide the day-to-day activities of the marketing team
- Ensure marketing objectives are implemented by the marketing team
- Assign work to subordinates based on priorities and deadlines
- Assure that mission and accuracy requirements are met
- Select employees
- Hear and resolve grievances and complaints
- Initiate corrective and/or adverse action for performance or conduct
- Schedule and grant leave
- Identify training needs
- Appraise performance with established guidelines
- Provide appropriate recognition and feedback for employee performance
- Periodically review organization structures to ensure position guides are accurate
- Perform other related duties as assigned
Requirements
- Complete a background investigation with favorable results
- Work other than normal duty hours which may include evenings, weekends, and/or holidays
- Travel away from duty station for official business
- Experience in applying marketing policies, procedures, methods, and publicity techniques
- Experience in conducting market research to identify trends and customer needs
- Experience in planning activities/events in support of promotional strategies and commercial sponsorship
- Ability to communicate effectively (orally & written)
- Master's or equivalent graduate degree or 2 full years of progressively higher level education leading to such a degree or LL.B or J.D., if related, with a field of study in Marketing or Business Management
- Meet qualification/eligibility/background requirements for this position
- Male applicants born after December 31, 1959 must be registered for Selective Service
- Direct deposit is required
- Satisfactorily complete an employment verification (E-Verify) check
- A probationary period may be required
- Pre-employment requirements must be satisfactorily met prior to Entrance on Duty (EOD)
Nice to have:
- Previous supervisory experience and/or knowledge of Services programs
Benefits
- Recruitment or relocation incentive authorized, subject to selectee eligibility under 5 CFR Part 575
- Medical insurance
- Dental insurance
- Life insurance
- Retirement
- 401(k)
- Annual/sick leave
Important Details
- Schedule: Full-time, may include evenings, weekends, and/or holidays
- Contract: Regular Full Time (RFT), permanent
- Application deadline: 28 Oct 2026, 11:59 PM (EST)
- Travel: Occasional travel required
- Supervisory status: Yes
Application Process
- Submit a resume
- Provide proof of eligibility with application by the closing date
- Complete the online questionnaire
- Submit supporting documents which prove claimed eligibility, which may include: Cover Letter, DD-214/ Statement of Service, Diploma/ GED, Disability Letter (VA), License, Other (1), Other (2), PCS Orders, Professional Certification, Proof of Marriage Status, Separation Notice (RIF), SF-50/ Notification of Personnel Action, Transcript
About the Company
This is a NAF Career Program position assigned to Fairchild AFB, WA. The organization provides public affairs and public relations services for the Force Support Squadron with other base agencies.