About This Role
Directing the marketing department and guiding its efforts is the core of this position, which involves overseeing the implementation of marketing strategies, campaigns, events, digital marketing, and public relations. This role suits a leader who can create comprehensive marketing and communication strategies for the organization.
Responsibilities
- Lead and guide the efforts of the marketing department
- Oversee implementation of the marketing strategy, including campaigns, events, digital marketing, and public relations
- Create marketing and communication strategies for the organization
- Coordinate and direct marketing projects and major events from start to finish
- Conduct research and analyze trends in products and/or services offered to develop marketing strategies for new and existing products and services
- Develop surveys, focus groups, and perform marketing analysis to identify needs and wants of various markets
- Conduct competitor research to develop strategies that maximize profit and market share while meeting customer satisfaction
- Carry out continuous analysis of competitive environment and consumer trends
- Work closely with the product management team to define marketing materials and programs
- Develop and build brand strategy and awareness
- Launch and maintain commercial sponsorship with businesses by establishing and meeting their marketing objectives
- Generate commercial sponsorship proposals
- Manage social media presence and direct programs to improve social media reputation and recognition
- Maintain contacts with outside organizations within the community for the purpose of exchanging information and working in programs of mutual interest
- Provide public affairs and public relations services for the Force Support Squadron with other base agencies
- Prepare, justify, and submit annual budget resource requirements
- Monitor expenditures and use cost-benefit thinking to set priorities
- Attend and brief at meetings on behalf of FSS
- Guide the day-to-day activities of the marketing team
- Ensure marketing objectives are implemented by the marketing team
- Assign work to subordinates based on priorities and deadlines
- Assure that mission and accuracy requirements are met
- Select employees
- Hear and resolve grievances and complaints
- Initiate corrective and/or adverse action for performance or conduct
- Schedule and grant leave
- Identify training needs
- Appraise performance with established guidelines
- Provide appropriate recognition and feedback for employee performance