About This Role
Leading the marketing strategy, brand development, and promotional initiatives across all brands under Yunshang Group is the core of this role. This position is ideal for a strategic thinker and hands-on leader who understands the restaurant industry, consumer behavior, and how to translate marketing initiatives into measurable business results.
Responsibilities
- Develop and execute comprehensive marketing strategies for all brands under Yunshang Group
- Oversee brand positioning, messaging, visual identity, and marketing consistency across multiple restaurant concepts
- Develop annual and seasonal marketing plans aligned with business objectives
- Support new brand development, restaurant openings, and market expansion
- Identify market trends, consumer insights, and growth opportunities
- Plan, manage, and execute integrated marketing campaigns, including seasonal promotions, product launches, and customer engagement initiatives
- Collaborate with operations and management teams to develop marketing initiatives that drive traffic, sales, and customer retention
- Oversee campaign execution across digital, social media, in-store, and traditional marketing channels
- Evaluate campaign performance and optimize marketing strategies based on results
- Lead digital marketing strategies across platforms including Instagram, Google, Facebook, and Xiaohongshu (RED)
- Oversee content planning, social media management, paid advertising, and influencer/KOL collaborations
- Manage relationships with creative agencies, photographers, videographers, and other external partners
- Monitor digital marketing performance, audience engagement, and campaign effectiveness
- Develop and maintain a consistent brand voice across all customer touchpoints
- Manage public relations, media collaborations, community partnerships, and brand reputation
- Support customer communications and coordinate marketing responses to brand-related issues when needed
- Develop community engagement initiatives that strengthen brand awareness and customer loyalty
- Lead and manage the marketing team, ensuring effective planning, execution, and accountability
- Work closely with senior management, restaurant operations, and product development teams to align marketing initiatives with business priorities
- Coordinate marketing activities across multiple restaurant locations and brands
- Manage marketing budgets, project timelines, and external vendor relationships
- Establish clear marketing workflows and maintain effective communication across departments
- Monitor and analyze marketing KPIs, including campaign performance, customer acquisition, engagement, and sales impact
