Marketing Director

About This Role

Leading the marketing function for a growing consumer product goods company is the core of this director-level role. The director will be responsible for developing and executing the company's overall marketing strategy, strengthening the brand, and creating integrated marketing campaigns that support company growth.

Responsibilities

• Develop and execute the company's overall marketing strategy
• Strengthen the brand
• Conduct market or competitive research
• Develop compelling content and sales tools
• Create integrated marketing campaigns that support company growth
• Manage brand strategy and management
• Oversee content and communications
• Manage marketing and competitive intelligence
• Enable sales
• Manage agencies and external resources
• Collaborate cross-functionally

Requirements

• 8+ years of experience in Consumer Product Goods, beauty, cosmetics, personal care, or closely related industry
• US College Degree
• Developed marketing strategies and campaigns
• Written marketing content
• Created or contributed to sales presentations
• Developed brand positioning, messaging or brand guidelines
• Conduct own competitive and market research
• Hands-on for individually and with a team
• Work with agencies and outside specialists without becoming dependent on them
• Work with PowerPoint, Google Slides, Canva, or another creative tool

Important Details

• Team: 5 team members

About the Company

This consumer product goods company has been growing for over 30 years.