About This Role
This Director-level position is a strategic, revenue-connected role focused on building systems that generate a predictable pipeline of leads, owning the budget and ROI on conferences and events, and guiding the overall business plan. It is not a creative or execution-only position, but rather one that architects the marketing engine with a clear path to Chief Marketing Officer as the function matures.
Responsibilities
- Build and own a repeatable lead-generation engine that produces a consistent, forecastable pipeline across business lines
- Define target audience segments and build precision-targeted, automated campaigns across platforms (Linked In, Google, Meta, and others as warranted)
- Create feedback loops that connect audience behavior and campaign data directly to revenue outcomes, judging marketing spend on pipeline and closed business, not impressions
- Use data, CRM reporting, and AI/automation tools to continuously test, adapt, and improve conversion, and diagnose and fix channels when results plateau
- Treat what you build as a business asset: documented, repeatable systems that don't leave with any one person
- Build and manage the annual conference, trade show, and sponsorship budget, determining which events to attend, exhibit at, or sponsor, and why
- Negotiate with vendors, venues, and sponsorship partners to get the best terms and track spend against a clear plan
- Set and track ROI expectations for every event dollar spent (leads generated, meetings booked, deals influenced) and report results back to leadership
- Coordinate logistics, staffing, and follow-up processes so events feed directly into the lead-generation pipeline
- Partner directly with executive leadership on the annual business plan, bringing a revenue-forecasting view grounded in real pipeline data
- Provide market and competitive analysis that informs company-level decisions, not just marketing decisions
- Set marketing budget priorities and defend them with numbers
- Align marketing strategy across business lines, ensuring lead generation, events, and brand efforts all point at the same growth targets
- Direct any internal marketing support staff, plus outside agencies, freelancers, or contractors handling design, content, and creative production
- Set the strategic brief for creative work, knowing what good looks like and holding vendors to it
Requirements
- 7+ years in marketing with a track record of building lead-generation systems and infrastructure, not just running campaigns someone else designed
- Direct experience owning a marketing or event budget, including vendor negotiation and ROI tracking
- Comfort operating at the business-planning level: forecasting, reporting to leadership, and tying marketing activity to revenue
