Marketing & Customer Analyst, Hybrid

About This Role

This is an excellent opportunity for a commercially focused Marketing & Customer Analyst to join a growing, data-led organisation where analytics plays a key role in shaping marketing performance and customer strategy. You will work across a range of projects, turning complex datasets into actionable insights that influence business decisions and deliver measurable impact.

Responsibilities

• Analyse customer and marketing data to identify trends, opportunities, and actionable insights
• Evaluate marketing performance across digital and paid media channels
• Conduct customer behaviour analysis, including retention, loyalty, segmentation, and purchasing patterns
• Build and maintain dashboards and visualisations using tools such as Power BI, Tableau, or Looker
• Develop clear presentations and insight-led recommendations for stakeholders
• Work with large datasets using Excel and Python to support reporting and advanced analytics
• Collaborate with cross-functional teams to improve marketing effectiveness and customer performance
• Support ad hoc analytical projects and contribute to continuous improvement initiatives

Requirements

• Strong experience in marketing analytics and customer insight
• Advanced Excel skills, including data manipulation, analysis, and reporting
• Experience using Python for data analysis and data preparation
• Strong dashboarding and data visualisation capabilities
• Ability to communicate complex findings clearly to both technical and non-technical audiences
• Understanding of marketing KPIs such as ROAS, CTR, CPL, conversion rates, and customer metrics
• Experience working with digital marketing, customer, or campaign performance data
• A naturally inquisitive and commercially minded approach to problem solving

About the Company

They are a well-established organisation with a strong focus on data, analytics, and customer insight. Their team works across a variety of marketing and customer analytics projects, helping stakeholders make smarter, evidence-based decisions. They foster a collaborative environment where analytical thinking is valued and professional development is actively supported.