About This Role
Marketing and creative execution are combined in this hybrid role, which supports campaigns and weekly collection launches for a fashion brand. The role suits a creative, resourceful, and proactive executive with a strong eye for aesthetics who keeps up with social media trends and enjoys bringing creative ideas to life through engaging visual content.
Responsibilities
- Plan and coordinate weekly social media content calendars in line with collection launches, campaigns, and brand direction
- Conceptualize and execute engaging content for Instagram, TikTok, and other social media platforms
- Plan and produce weekly collection sneak peeks, behind-the-scenes content, and other marketing initiatives
- Research emerging social media trends and propose fresh, relevant content ideas to strengthen brand engagement
- Support marketing campaigns, collaborations, PR initiatives, and influencer/UGC activities
- Shoot and edit engaging photo and video content for social media platforms
- Create visually appealing graphics, layouts, and digital assets for campaigns and social media
- Assist with creative shoots, including styling, content production, and behind-the-scenes coverage
- Work closely with the creative team to ensure consistency in visual storytelling and brand aesthetics
- Support the creative team with content production and graphic execution when required
- Coordinate and liaise with models, talents, agencies, and external vendors for shoots and marketing activities
- Manage content calendars, scheduling materials, and related administrative tasks
- Assist with talent invoices, claims, PR gifting, and other marketing-related coordination
Requirements
- Diploma/Degree in Marketing, Mass Communications, Design, Media, or a related field
- Preferably 1
-2 years of relevant experience in marketing, content creation, or creative execution
- Strong graphic design, photography/videography, and video editing skills
- Proficiency in creative tools such as Adobe Photoshop, Illustrator, Lightroom, Canva, and/or CapCut
- Familiarity with DSLR photography and basic lighting techniques
- A strong eye for aesthetics, visual composition, typography, and storytelling
- Good understanding of Instagram, TikTok, and current social media trends
- Able to independently conceptualize and execute creative content from idea to completion
- Excellent communication, organizational, and time-management skills
- Resourceful, detail-oriented, and comfortable working in a fast-paced environment
- A collaborative team player who takes initiative and is eager to learn
