About This Role
This Marketing Coordinator role involves overseeing the development and execution of marketing initiatives to enhance brand visibility and drive customer engagement within the culinary industry. The individual will also take on creative director responsibilities, guiding the visual and thematic direction of marketing materials and content.
Responsibilities
- Analyze industry trends, customer preferences, and competitor strategies through market research, surveys, or focus groups
- Define customer personas based on demographics, psychographics, and dining behaviors
- Establish short-term and long-term marketing objectives
- Ensure brand consistency across all restaurant locations and create brand guidelines for logos, colors, and tone of voice
- Monitor online reviews and social media presence, engaging with customers and addressing concerns promptly
- Optimize the restaurant group’s website for user experience and SEO, ensuring menus, locations, and promotions are updated
- Develop a content calendar for platforms like Instagram, Facebook, and TikTok, posting engaging content including behind-the-scenes, promotions, and user-generated content
- Create newsletters to inform customers about upcoming events, new dishes, and special offers, segmenting the audience for personalized campaigns
- Produce high-quality visual and written content for various platforms, including blog posts, social media updates, videos, and promotional materials, ensuring alignment with brand voice and strategy
- Lead the creative direction for marketing materials, including ad videos and detailed flyers
- Collaborate with designers, videographers, and copywriters to create compelling content
- Plan and execute seasonal campaigns (e.g., holiday specials, summer menus) in collaboration with chefs
- Develop a loyalty program to encourage repeat business, using customer data to tailor rewards and promotions
- Organize events, such as tastings, cooking classes, or partnerships with local businesses
- Identify appropriate channels for advertising (online, print, radio) and allocate budget effectively
- Oversee the production of compelling ads that resonate with the target audience, ensuring alignment with overall marketing strategy
- Track KPIs such as customer acquisition cost, customer lifetime value, and social media engagement
- Prepare monthly/quarterly reports on marketing performance, analyzing results and adjusting strategies accordingly
- Work closely with the culinary team to ensure promotions align with menu offerings
- Collaborate with operations to maintain service quality during promotional periods
Benefits
- Health, dental, and vision insurance
