About This Role
Marketing Coordinators are the primary internal owners of day-to-day marketing execution, building awareness, generating demand, and helping turn marketing activity into qualified opportunities for Business Development. This role works directly with the CEO and alongside the Business Development Manager, Director of Client Success, Fractional CMO, and clinical leaders, translating commercial priorities into campaigns, content, events, and measurable results.
Responsibilities
- Execute the annual marketing plan and rolling campaign calendar in partnership with the CEO and Fractional CMO
- Translate Growth Engine priorities into weekly deliverables, coordinated campaigns, and clear deadlines
- Coordinate activity across HealthWorks service lines, industries, and priority markets
- Build and execute targeted campaigns, email lists, and outreach supporting qualified employer leads and commercial opportunities
- Track lead sources, campaign performance, and marketing-sourced opportunities
- Coordinate timely, documented lead handoffs to Business Development in the CRM
- Create and coordinate website, email, social, digital, and print content consistent with approved brand standards
- Capture, edit, and repurpose short-form video, interviews, podcasts, webinars, client stories, and subject-matter expertise into engaging content
- Coordinate podcast/video planning, recording logistics, basic production, publishing, and content distribution, using vendors when appropriate
- Develop case studies, presentations, capability statements, and sales-enablement materials
- Obtain appropriate approvals and permissions before publishing client, employee, clinical, or executive content
- Schedule and publish corporate social content and newsletters
- Draft executive thought-leadership posts for review and approval on personal LinkedIn accounts
- Support email marketing, lead nurturing, CRM campaigns, marketing automation, landing pages, and website updates
- Coordinate external website, SEO, digital advertising, creative, and other marketing partners
- Improve organic search and AI-search discoverability using credible, accurate content and measurable reporting
- Maintain reliable CRM campaign, attribution, and lead-source data
- Coordinate conferences, webinars, roundtables, community events, and employer-facing initiatives
- Develop pre-event promotion, on-site content capture, and post-event follow-up plans
- Help elevate HealthWorks leaders and clinical experts as trusted voices in occupational health
- Monitor industry trends, competitors, customer needs, and emerging market opportunities
- Identify target organizations, decision-makers, and priority segments for coordinated outreach
- Participate in weekly Growth Team meetings with Marketing, Business Development, and Client Success; report results, upcoming campaigns, lead handoffs, priorities, and obstacles
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; relevant experience may substitute
- Experience in marketing, communications, content creation, digital campaigns, or related work preferred
- Strong writing, interpersonal communication, project-management, and organizational skills
- Comfort creating short-form video and working with basic filming, editing, and publishing tools
- Familiarity with social media, email marketing, CRM systems, website content, and analytics preferred
- Ability to simplify complex healthcare services into clear, compelling, accurate employer-facing messages
- Able to work primarily on-site in Paducah and collaborate across executive, sales, clinical, and operational teams
Nice to have:
Application Process
- Complete the official Marketing Coordinator application through the HealthWorks Medical careers portal
- Submit a short, 2–3 minute introductory video answering the following questions:
- Tell us about yourself. What makes you a great fit for a creative, fast-paced, growing organization?
- Why HealthWorks? What interests you about our company and this opportunity?
- Show us your creativity. If you joined HealthWorks tomorrow, what's one marketing idea you'd be excited to explore to help us reach more employers?
About the Company
HealthWorks Medical partners with employers to keep their workforces healthy, safe, and ready to work. Their services span occupational and pre-employment health, workplace injury care and case management, worksite care, and corporate wellness. They combine responsive clinical service, practical technology, and strong client relationships to help organizations care for their people and operate effectively.
