About This Role
Coordinating trade marketing, field marketing, and promotional initiatives is the core of this role, bringing Fastco’s retail marketing calendar to life. The Marketing Coordinator will strengthen brands, engage the dealer network, and drive product sell-through by coordinating events, tradeshows, and promotional materials. This position involves hands-on work, from coordinating product samples and photoshoot logistics to supporting digital marketing and collateral distribution.
Responsibilities
- Execute trade marketing initiatives outlined in Fastco’s retail marketing calendar, ensuring projects are completed accurately and on schedule
- Coordinate the development, production, and distribution of promotional items, samples, and marketing materials for retail partners and events
- Support the creation and production of retail marketing materials, including posters, window graphics, POP materials, and other in-store collateral, coordinating with suppliers from quote through to delivery
- Collaborate with suppliers to produce and distribute marketing materials to retail locations, including gathering quotes, coordinating production, and preparing shipping and distribution lists
- Maintain inventory of catalogs, promotional items, samples, and POP materials
- Brief the Creative Services team on marketing projects and coordinate the delivery of creative assets
- Coordinate Fastco’s presence at events and tradeshows across Canada to build brand awareness and strengthen engagement with consumers and retailers
- Attend events and tradeshows on behalf of Fastco, ensuring a strong and consistent brand presence
- Coordinate product orders, samples, and on-site logistics for events and sponsorships in collaboration with the Customer Service, Product Development, and Creative Services teams
- Prepare event postmortems and share key learnings and results with internal stakeholders
- Support the Digital Marketing Specialist with community management, including monitoring and responding to social media inquiries and direct messages (DMs)
- Support partner requests for completing e-commerce product sheets by coordinating the collection and preparation of required product information and assets
- Help develop and distribute collateral materials that showcase Fastco’s products and brands while providing valuable tools and resources to customers
- Support the execution of other marketing initiatives and projects as required
- Support product photoshoots by reviewing Missing Images reports, identifying required products, preparing samples, and coordinating shoot logistics in collaboration with the Creative Services and Digital Marketing teams
Requirements
- Bachelor’s degree in Marketing or a related field, with 1–2 years of relevant work experience