Marketing Coordinator

About This Role

This marketing role combines campaign coordination, content localisation, digital communication, events, and commercial support. It involves translating European marketing strategies into locally relevant campaigns for premium professional brands like ECHO and Shindaiwa, supporting the dealer network, and engaging professional customers. The position is ideal for someone who enjoys moving from planning to hands-on delivery in an international, technical, and customer-focused environment.

Responsibilities

• Coordinate local marketing activities in line with European strategies, brand positioning, and visual identity guidelines
• Turn commercial priorities into clear, practical marketing actions for local markets and the dealer network
• Coordinate stakeholders, timelines, budgets, and deliverables to keep projects on track
• Localise and adapt marketing materials in Dutch, French, and English, considering market, cultural, and customer specificities
• Create, coordinate, or oversee online and offline content, including websites, email campaigns, brochures, catalogues, blogs, e-magazines, and social media
• Ensure that content is accurate, engaging, on-brand, and delivered on time across the relevant channels
• Draft marketing copy, reports, presentations, and press releases when required
• Adapt social media communication to local audiences and coordinate community management
• Contribute to e-influence and e-reputation initiatives that strengthen brand visibility and engagement
• Coordinate updates and content within relevant digital platforms, including CMS, PIM, and DAM environments
• Coordinate trade shows, events, and meetings, from preparation and communication through to execution and follow-up
• Develop in-store branding and point-of-sale initiatives that reinforce the visibility of the product offering
• Support Sales Managers in evaluating and improving the effectiveness of customer and dealer marketing activities
• Define and monitor relevant performance indicators for marketing activities and provide clear follow-up reporting
• Track budgets and expenses responsibly, identify priorities, and highlight risks or deviations in a timely manner
• Use campaign and market insights to recommend practical improvements and support continuous optimisation

Requirements

• Bachelor's degree in marketing, business, communication, or a related field
• At least three years of relevant experience in marketing coordination, campaign, content, or trade marketing role
• Experience in retail, dealer networks, or multichannel distribution
• Excellent written and spoken Dutch, French, and English, with the ability to create and adapt professional content in all three languages