About This Role
This Marketing Coordinator role is responsible for driving company-wide growth by planning, initiating, and executing strategic marketing campaigns that accelerate sales activity across the entire organization. The primary objective is to proactively generate and secure new business by identifying and penetrating new customers, target markets, and product applications.
Responsibilities
- Partner directly with the Director of Operations to design, organize, and execute strategic marketing initiatives focused on acquiring new business and maximizing revenue from the existing customer base
- Collaborate closely with the Director of Operations and the sales team to strategize, develop, and deploy data-driven campaigns that generate high-quality, sales-qualified leads (SQLs)
- Proactively connect with new prospects daily using outbound outreach strategies, including cold calling, email sequencing, and alternative digital communication channels
- Design and produce innovative, highly targeted marketing content tailored to prospective clients, active accounts, past customers, and emerging target markets
- Take full ownership of original marketing materials, including sales tools, web copy, brochures, and digital collateral, ensuring all assets are organized and easily accessible
- Oversee all aspects of the corporate website, ensuring exceptional user experience (UX), routine content updates, SEO optimization, and a steady increase in inbound traffic
- Manage all social media channels, establish a consistent publishing calendar, and develop internal communication strategies for Massillon Plaque to keep employees engaged and informed on company milestones, objectives, and successes
- Conduct regularly scheduled discovery meetings and sales presentations with new prospects via video conferencing, in-house meetings, or on-site at customer facilities
- Identify prospective client needs through a consultative sales approach and present tailored solutions utilizing Massillon Plaque’s product and service catalog
- Serve as a reliable point of contact for assigned accounts, balancing business development with ongoing client relationship management
- Analyze and report on key performance indicators (KPIs) and metrics across all web traffic, marketing initiatives, and lead generation campaigns to measure ROI and discern future strategy
- Conduct deep market analysis and routine competitor benchmarking to stay ahead of industry trends, emerging tools, and macro-market developments
- Coordinate logistical planning and represent the company in person at trade shows, corporate exhibitions, and industry networking events
- Master and maintain customer data and reporting within QuickBooks Online
- Utilize digital campaign platforms efficiently to scale inbound lead generation
- Continuously pitch fresh, creative concepts and marketing ideas to prospects and assigned accounts
- Maintain an elevated level of operational precision across all technical workflows and documentation
Requirements
- 3 years of Marketing experience (Required)
- Knowledge of Google Ads, Meta Ads, Facebook Advertising, Shopify, Mailchimp, and Adobe Photoshop is an advantage
Benefits
- 401(k) matching
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
Application Process
- Answer the question: How many years of social media management do you have?