This role is for a creative and strategic marketer who will manage the team's marketing efforts from end to end, including brand, online presence, print materials, and listing marketing. The coordinator will be responsible for crafting compelling content and ensuring a consistent brand voice across all platforms, while also providing a high level of service to clients. This position offers a path for career growth within the real estate industry.
Responsibilities
Manage and grow the team's presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, etc., with a goal of consistent daily posts
Develop and maintain a monthly marketing calendar to ensure consistent content, filming, and events
Work alongside the video team for content creation and implementation
Create, schedule, and publish content using multi-posting tools such as Hootsuite and HubSpot
Develop campaigns that highlight listings, team culture, client stories, and the local community
Create and edit graphics, reels, long-form videos, and other multimedia content using Canva Place Marketer, KW Marketing Bar, and similar tools
Engage with the community through messaging, commenting, and other social engagement to grow and maintain followers and fans
Plan and execute Meta Ads and provide monthly performance reports
Manage and optimize Google Business Profile (respond to reviews, upload photos, etc.)
Write engaging blog posts on real estate trends, homeownership tips, and local market insights
Use AI as leverage, and take advantage of provided resources, training, and tools
Execute every marketing component of the listing checklist to promote each property
Provide a world-class client experience for sellers on behalf of the team and listing agent, both pre-listing and on a high-touch basis through the rest of the contract
Communicate clearly with clients to guide them through the listing process, including marketing updates and regular check-ins
Manage the quality of the pre-list, listing launch, and active listing process
Own the quality and accuracy of listing data, descriptions, and pictures in the MLS
Coordinate photography, staging, sign installation, and other listing launch functions
Own the collection and input of showing feedback for all listings
Leverage the client care manager for some agent-to-agent calls
Manage marketing plans and listing syndication
Repurpose property listings into engaging posts, reels, and stories
Generate reviews and referrals from clients
Maintain the marketing-related expenses and budget
Strengthen the team's brand identity, voice, and message, and ensure all content aligns with it across every platform
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Design printable flyers for listings and open houses, plus business cards, door hangers, brochures, advertisements, and other marketing materials
Create logos, banners, and other digital and print representations of the team
Order marketing materials as needed
Customize and prep monthly email newsletters
Manage and maintain the team website, including updating agent profiles
Capture agent headshots as needed for marketing materials
Develop creative campaigns to engage past clients, highlight local businesses, and showcase lifestyle in Summerville and Charleston
Help coordinate and promote ongoing projects and client appreciation events
Complete assigned tasks in CRM/database (Brivity) and keep notes clean and current
Build and manage drip campaigns, and email/text campaigns to nurture leads and past clients
Grow the team's network through LinkedIn and KW Connect, and keep past clients connected to social media accounts
Provide social media and marketing training for agents to help them improve their personal branding
Track performance metrics and offer analytics reports with clear, actionable insights; adjust strategies as needed
Develop and manage automations within platforms to streamline communication
Build and implement systems that save time and create efficiencies
Be an expert user and coach of in-house technology and tools
Prepare monthly goals and reports, and present during team meetings
Work closely with leadership, agents, and operations to align marketing with team goals
Keep the team informed of any challenges that arise and bring solutions to the table
Attend all applicable company meetings, providing advanced notice if unable to attend
Wear professional attire at team events and meetings
Commit to weekly 1:1 coaching sessions, PLACE trainings, and Brivity trainings
Requirements
Project management experience and excellent organizational skills
Consistent accuracy and quality control
Strong design and copywriting skills, with a strong eye for design (Canva, Adobe, or similar tools)
Proficiency in content creation, video editing, and graphic design
Creative problem-solving, with the ability to balance creativity with deadlines and strategic goals
Communicate clearly and efficiently with others
Analytical mindset with the ability to track performance and adjust strategies
Knowledge of Google Suite of Products (Google Drive, Sheets, Docs)
Experience with social media platforms, Meta Ads, Google Business Profile, YouTube, and automation tools
Ability to work independently and in a team/busy office setting
Confident and able to have challenging or difficult conversations
Ability to adapt to and work alongside a variety of personalities
Desire to learn, grow, help others, and collaborate with the team
A doer and a self-starter with strong initiative, creativity, and attention to detail
2+ years of experience in social media management and digital marketing (real estate or service-based industry preferred)
Strong understanding of real estate marketing, print marketing, and social media trends
Experience marketing and highlighting listings in print and online
1+ years in a role requiring marketing or reputation management
Ability to do highly detailed work while delivering a consistently excellent customer experience
Collaborative mindset with the initiative to lead and innovate
Passionate about helping the team grow its brand and online presence
Benefits
Referral bonus
Wealth-building opportunities
401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Parental leave
Vision insurance
Important Details
Schedule: Monday through Friday, with occasional field work (filming, photography, events) and an occasional night or weekend required
Application Process
Answer the question: Do you have any experience in the real estate industry?
