Marketing Coordinator

About This Role

Coordinating marketing efforts to help colleges and universities graduate more students faster is the core of this role. The Marketing Coordinator develops and executes marketing communications, manages social media, and plans industry conferences and client events. This position ensures all communications are clear, consistent, and aligned with brand standards, and supports the marketing team through the maintenance of marketing assets and the brand library.

Responsibilities

• Write and edit copy for paid search, paid social, display, and trade publication advertising, including multiple variations for A/B testing
• Write subject lines, preheaders, and calls to action, and refine them based on campaign performance data
• Utilize AI to adapt long-form content, including case studies, blog posts, and webinars, into concise, channel-specific copy
• Ensure all marketing content adheres to brand standards, approved messaging, and the company style guide
• Plan and maintain a monthly social media content calendar for LinkedIn, X, Facebook, Instagram, and YouTube
• Write, schedule, and publish social media content, and create basic graphics and short-form video using Canva or similar tools
• Monitor and respond to social media comments and messages and escalate opportunities and issues to the marketing team as appropriate
• Track social media performance metrics, including engagement, follower growth, and click-through rates, and prepare monthly performance reports with recommendations
• Maintain current knowledge of social media platform changes and trends in higher education
• Coordinate marketing for the company’s participation in 10–15 industry conferences annually
• Plan and execute client events, user conferences, receptions, and webinars from concept through post-event follow-up
• Manage event vendor relationships, contracts, timelines, and budgets
• Develop pre-event promotional and post-event follow-up communications for email and social media channels
• Measure event return on investment and provide recommendations for future event planning
• Maintain marketing assets, templates, and the brand library
• Perform other duties as assigned

Requirements

• Bachelor’s degree in marketing, communications, English, journalism, or a related field, or an equivalent combination of education and experience
• Three to five years of experience in marketing, communications, or a related role, preferably in a B2B, SaaS, or higher education environment
• Demonstrated experience writing ad copy and email campaigns that have been published
• Experience managing brand social media accounts, including content calendars and analytics
• Experience planning and executing events, ranging from trade show exhibits to hosted client events