About This Role
This Marketing Coordinator role involves overseeing the development and execution of marketing initiatives to enhance brand visibility and drive customer engagement within the culinary industry. The individual will also take on creative director responsibilities, guiding the visual and thematic direction of marketing materials and content.
Responsibilities
- Analyze industry trends, customer preferences, and competitor strategies through market research
- Conduct surveys or focus groups to gather insights
- Define customer personas based on demographics, psychographics, and dining behaviors
- Establish short-term and long-term marketing objectives
- Ensure brand consistency across all restaurant locations
- Create brand guidelines for logos, colors, and tone of voice
- Monitor online reviews and social media presence
- Engage with customers and address their concerns promptly
- Optimize the restaurant group’s website for user experience and SEO
- Ensure menus, locations, and promotions are updated on the website
- Develop a content calendar for platforms like Instagram, Facebook, and TikTok
- Post engaging content, including behind-the-scenes, promotions, and user-generated content
- Create newsletters to inform customers about upcoming events, new dishes, and special offers
- Segment the audience for personalized email campaigns
- Produce high-quality visual and written content for various platforms, including blog posts, social media updates, videos, and promotional materials
- Ensure all content aligns with brand voice and strategy
- Lead the creative direction for marketing materials, including ad videos and detailed flyers
- Collaborate with designers, videographers, and copywriters to create compelling content
- Plan and execute seasonal campaigns (e.g., holiday specials, summer menus)
- Collaborate with chefs to create unique offerings for promotions
- Develop a loyalty program to encourage repeat business
- Use customer data to tailor rewards and promotions
- Organize events, such as tastings, cooking classes, or partnerships with local businesses
- Identify appropriate channels for advertising (online, print, radio)
- Allocate advertising budget effectively
- Oversee the production of compelling ads that resonate with the target audience
- Track KPIs such as customer acquisition cost, customer lifetime value, and social media engagement
- Prepare monthly/quarterly reports on marketing performance
- Analyze marketing performance and adjust strategies accordingly