Marketing Coordinator

About This Role

Marketing coordinators plan and run marketing campaigns that bring new customers to the company's online store. This role focuses on content creation, marketing execution, and AI-enabled marketing, working collaboratively in a hybrid environment.

Responsibilities

• Produce and format newsletters, social media content, blog and podcast promotions, and other marketing materials
• Create graphics and marketing materials using Canva, Adobe, or similar tools
• Develop partner and co-branded materials and support PR/media content as assigned
• Write and edit clear, engaging content that reflects PsychArmor’s brand and audience
• Turn Growth team direction into ready-to-publish content and marketing materials
• Follow Growth team priorities and execute assigned marketing initiatives from start to finish
• Schedule and publish social media and email marketing content
• Make routine website content updates, including event pages, blogs, and other marketing content
• Support digital campaigns, email campaigns, and other promotional activities
• Maintain assigned CRM updates, lists, tags, and basic audience information
• Track basic campaign, email, social, and content performance and report results back to the team
• Create and customize marketing materials, presentations, one-pagers, and other resources for prospective partners, clients, and organizational stakeholders
• Collaborate with the Growth team to ensure business development materials and communications align with organizational priorities, brand standards, and revenue goals
• Build and maintain reusable AI workflows, prompt libraries, and brand voice guides for consistent content
• Repurpose one core asset (course, podcast, webinar) into clips, captions, social posts, email copy, and blog summaries
• Set up and monitor AI-assisted automations for scheduling, CRM updates, and reporting, flagging errors for human review, and document AI-enabled processes as simple SOPs the team can repeat
• Follow PsychArmor's AI use guidelines, never entering personal, partner, or learner data into unapproved tools, and fact-check AI content for accuracy, tone, copyright, stereotypes, accessibility, and cultural competence with military and Veteran audiences, sending clinical or sensitive mental health content to subject matter experts
• Update web content (FAQs, structured content, consistent course descriptions) for AI search visibility, and periodically check how AI tools describe PsychArmor

Requirements

• Strong Communication and Customer Service skills to engage diverse audiences, respond to inquiries, and represent PsychArmor’s mission effectively
• Experience with Market Research to analyze audience segments, measure campaign performance, and inform data-driven marketing decisions