Marketing Coordinator

About This Role

This marketing coordinator role supports the store's marketing initiatives and aims to improve brand recognition to increase sales and service revenue. It involves collaboration with in-house videographer teams and requires the ability to brainstorm and create engaging social media content.

Responsibilities

• Generate fresh and engaging social media content across platforms including Facebook, Instagram, TikTok, and YouTube
• Collaborate with the in-house videographer to create compelling video content for social media and the dealership website
• Work closely with management, sales and service team, and digital providers to develop content that can be used on social media, website, and advertising channels
• Regularly monitor website and social media to ensure optimal performance, identify improvement opportunities, and make suggestions for strategy adjustments
• Align marketing strategies and community initiatives to enhance dealership visibility
• Schedule and manage all events, organizing and promoting them effectively
• Create email accounts for all new employees promptly and accurately
• Perform other duties as assigned

Requirements

• Possess a creative mindset with a passion for generating engaging social media content
• Ability to grow social media audiences and increase engagement organically
• Ability to anticipate trends and apply them quickly in a dealership context
• Ability to align social media strategy with dealership sales, service, and event goals
• Strong attention to detail and the ability to work efficiently under pressure
• Ability to engage others and maintain a teamwork atmosphere
• Ability to network and communicate with a large diverse group of unfamiliar people
• High School Diploma
• Previous experience in website and social media management
• Must have valid driver’s license and good driving record
• Must pass pre-employment process which includes background check and drug screening
• Must have reliable transportation
• Must be able to work some evenings and Saturdays for scheduled events
• Must be able to sit, stand, walk, and bend/stoop frequently and potentially for long periods of time

Nice to have:

• College Education in a field relative to Marketing or Communications
• Google Ads and Google Analytics certification (must obtain within 60 days of employment if not valid at start of employment)

Benefits

• Work from home one day per week
• Paid Time Off
• Paid Training
• 401K retirement plan and annual employer match