This remote opportunity is for a marketing professional to lead multichannel communications for a growing cannabis business operating across several U.S. markets. You will manage the day-to-day execution and optimization of email, SMS, and social media campaigns, engaging both retail customers and wholesale partners. The role combines creative communication, audience segmentation, campaign analytics, and regulatory awareness to deliver relevant, effective, and compliant marketing experiences.
Responsibilities
Plan, build, quality-check, and deploy scheduled email and SMS campaigns for business-to-consumer (B2C) and business-to-business (B2B) audiences
Manage loyalty program communications, including points-earning opportunities, rewards, member-exclusive campaigns, promotions, and targeted messaging
Develop and refine audience segments based on customer behavior, campaign objectives, and business priorities
Maintain accurate contact lists, opt-in and opt-out records, and segmentation hygiene in accordance with applicable state regulations, the Telephone Consumer Protection Act (TCPA), carrier requirements, and platform policies
Conduct thorough pre-deployment checks of links, personalization, content, compliance language, unsubscribe instructions, and send schedules
Monitor campaign errors, resolve issues before publication, and improve quality assurance processes to minimize delivery defects
Design and execute tests across subject lines, messaging, content formats, audience segments, and send times
Analyze results independently and apply findings to improve engagement, click-through rates, conversions, loyalty redemptions, deliverability, and overall campaign effectiveness
Develop and maintain social media content strategies and publishing calendars
Recommend content formats, channel priorities, posting schedules, and engagement approaches based on business objectives, audience behavior, platform trends, and performance insights
Monitor social media comments and direct messages, respond in accordance with brand guidelines, and maintain appropriate response times
Identify customer service concerns and potential compliance issues, escalating them to the relevant teams when necessary
Review email, SMS, and social media communications for alignment with established cannabis advertising requirements, state-specific regulations, and platform policies
Identify potential risks, implement corrective actions within established guidelines, and escalate new or significant compliance concerns appropriately
Partner with Creative Services to develop and deliver campaign assets and copy within production deadlines
Collaborate with Brand Ambassadors to capture content from field activities and events, ensuring that materials align with brand standards and marketing objectives
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Develop and distribute communications for third-party partners, including new product announcements, promotional campaigns, sales enablement materials, and co-branded initiatives
Coordinate with the Wholesale team to ensure messaging supports commercial priorities and partner engagement
Manage assigned marketing vendors, evaluate service quality and performance, resolve operational issues, and recommend adjustments to vendor relationships, services, or spending based on business requirements and results
Analyze weekly and monthly performance across email, SMS, and social media channels
Track open rates, click-through rates, engagement, redemption, audience growth, deliverability, publishing timeliness, and quality assurance metrics
Identify trends, risks, and opportunities and implement actionable improvements
Serve as a subject-matter resource for marketing communications, channel strategy, segmentation, campaign performance, and best practices
Lead assigned cross-functional initiatives and recommend communication strategies that contribute to broader marketing and business goals
Maintain a reliable publishing cadence across channels, meet content calendar deadlines, minimize quality assurance defects, and consistently monitor social media response times and monthly performance indicators
Requirements
At least 2 years of marketing experience, preferably in a role involving digital communications, campaign execution, CRM, or social media management
Familiarity with social media scheduling and publishing tools, along with platform-specific best practices for channels such as Meta, YouTube, and TikTok
Excellent written and verbal communication skills, with the ability to produce clear, engaging, audience-appropriate messaging and coordinate effectively with internal teams and external partners
Exceptional attention to detail and strong organizational abilities, with the capacity to manage multiple campaigns, content calendars, deadlines, and quality assurance tasks simultaneously
Ability to interpret campaign performance metrics, identify trends, evaluate communication effectiveness, and translate insights into practical optimization strategies
Ability to follow established marketing compliance procedures and recognize potential issues involving cannabis advertising, privacy, consent, SMS communications, and platform requirements
Comfort working with digital marketing platforms, campaign reporting tools, content management systems, and social media analytics to execute and monitor communications
A self-motivated, proactive approach to problem-solving, with the ability to work independently, take ownership of assigned initiatives, and adapt to changing priorities
Ability to work effectively with creative, marketing, wholesale, and vendor teams in a fast-paced environment
Reliability and adaptability to occasional evening or weekend work
Ability to perform prolonged periods of desk-based work and computer use
Occasional lifting, carrying, or transporting of marketing materials, signage, or event supplies weighing up to 25 pounds may be required
Nice to have:
Experience with email and SMS marketing platforms is preferred, particularly tools such as Klaviyo, Springbig, Alpine IQ, or comparable solutions
At least 1 year of experience with a customer relationship management platform, such as HubSpot or Salesforce
Familiarity with regulated marketing environments is beneficial
Benefits
Paid time off and eight paid holidays per year for eligible full-time employees
Medical, dental, and vision insurance for eligible full-time employees
Access to a 401(k) retirement savings plan for eligible full-time employees
Company-paid short-term and long-term disability insurance for eligible full-time employees
Company-paid life insurance for eligible full-time employees
Access to an employee assistance program (EAP) for eligible full-time employees
Opportunities to participate in an employee referral program
Commuter-related benefits for eligible employees, where applicable
Access to company product discounts
Potential additional compensation, including tips, bonuses, or other incentives, depending on the applicable role and program
Opportunities to develop multichannel marketing expertise, strengthen analytical skills, and contribute to brand development in a dynamic, evolving industry
Important Details
Work format: Remote
Application Process
Your application will be reviewed quickly, objectively, and fairly against the role's core requirements using an AI-powered matching process
A shortlist of top-fitting candidates will be shared directly with the hiring company
The final decision and next steps (interviews, assessments) are managed by the hiring company's internal team
