About This Role
This role involves overseeing the company's online and offline marketing campaigns, working with an outsourced marketing agency to refine promotion strategies, boost brand exposure, and drive customer enquiries and renovation orders. The ideal candidate will have strong experience in marketing and social media, particularly within the Hong Kong market.
Responsibilities
- Develop the company's overall promotion strategy, oversee online and offline marketing plans, and define brand direction, content themes, and marketing timeline
- Manage and supervise the outsourced marketing team; track project progress, review promotional content, propose optimisation suggestions based on data performance, and collaborate closely to maximise advertising results
- Manage social media platforms including Xiaohongshu, Facebook, and Instagram, and build up the content system
- Plan AI short videos, write scripts, and create marketing materials such as renovation cases and construction site footage
- Monitor platform metrics (reach, enquiries, customer leads), conduct regular data reviews, and adjust content and advertising strategies to increase customer enquiries and renovation orders
- Collaborate closely with internal design and construction teams to collect completed project cases and site materials, produce promotional assets, and maintain consistent brand identity
- Assist in planning and executing offline promotions and customer events
Requirements
- Bachelor's degree or above; candidates with extensive relevant experience and strong capabilities are acceptable with lower academic qualifications
- Majors in Marketing, Communication, Digital Media, or Brand Strategy are preferred
- Solid experience in marketing and social media operation, familiar with the Hong Kong local market
- Proficient in Xiaohongshu, Facebook, and Instagram
- Well-versed in platform rules and algorithms
- Experienced in AI short video creation and content planning, able to develop video concepts independently
- Experience managing external marketing agencies is an advantage
- Able to audit marketing content, liaise with vendors, track campaign performance, and optimise plans with a data-driven mindset
- Experience in interior design / renovation marketing is preferred, able to showcase renovation projects to attract potential clients
- Excellent communication skills, responsible, and logical
- Able to plan projects independently and coordinate cross-team work
- Fluent in Cantonese with basic written Chinese and English
About the Company
We are a Hong Kong one-stop interior design and renovation contractor providing full renovation, plumbing and electrical works, custom furniture, and comprehensive renovation services.