Marketing Communications Manager - IGT Systems

About This Role

This role involves playing a key part in executing global marketing communications for clinical segments or product portfolios within IGT Systems. It focuses on creating, producing, and delivering high-quality omni-channel campaigns and assets in close partnership with Downstream Marketing Managers. The role also involves acting as an AI champion, role modeling the AI transformation journey, especially concerning the efficient creation of Marcom assets.

Responsibilities

• Bring the IGT Systems Marketing & Engagement Strategies to life by translating strategic input from the Downstream Marketing Manager into globally compelling marketing communication assets
• Brief partner agencies, create and deliver global master assets/toolkits (including print, video, digital collaterals), and campaign materials that support awareness, consideration, demand generation, and loyalty across the pre-defined Customer Decision Journey (CDJ)
• Support medical congresses and events by executing on the defined booth experience, messaging, visuals, and experiential demos, ensuring all materials reflect approved claims and drive impactful customer engagement
• Actively leverage AI-enabled tools and technologies to accelerate content creation, improve marketing effectiveness, and increase operational efficiency across marketing communications activities
• Ensure brand consistency, Legal & Regulatory approvals, operational excellence, and timely and on budget delivery of all assets
• Work within the Content & Engagement team, reporting to the Content & Engagement Leader in the IGT-S Commercial Strategy organization
• Collaborate closely with Downstream Marketeers, Digital Marketing Managers, and multi-disciplinary teams across functions and regions for optimal activation
• Act as an AI champion within the team and as a role model for the responsible adoption of AI, sharing best practices, encouraging experimentation, and supporting colleagues in their own AI transformation journey

Requirements

• 5+ years of MarCom experience in MedTech, B2B, or healthcare related fields (ideally within either Cardiology, Radiology or Surgery)
• Strong skills in omnichannel content creation and campaign execution, creative briefing, messaging implementation, content production, managing agency and vendor partners, and monitoring set KPIs (usage of toolkit by Regions and overall Impact towards the Customer)
• Bachelor’s or Master’s degree in Marketing, Communications, or a related field
• Proficient with AI assisted tools (e.g., Microsoft Copilot, ChatGPT) and able to apply them responsibly for insights, content development, and workflow acceleration

Benefits

• 3% bonus, with rewards linked to KPIs/company results

Important Details

• Schedule: working in person at least three days per week

About the Company

Philips is a company where employees do meaningful work to help the lives of others. The company creates omni-channel campaigns and assets across the Customer Decision Journey (CDJ).