About This Role
Managing all public relations, digital media, and corporate outreach activities is at the heart of this marketing and communications role. The incumbent will develop and execute comprehensive marketing strategies to increase patient volume and enhance the hospital's brand presence, leading a team of marketing staff to meet annual revenue targets.
Responsibilities
- Develop and implement annual marketing plans and long-term strategies aligned with the hospital's goals to increase market share for specialized services (e.g., Cardiology, Orthopedics)
- Drive patient recruitment strategies, including community health camps, outreach programs, and initiatives to increase doctor referrals
- Maintain and strengthen the hospital’s brand identity, ensuring consistent brand messaging across all channels
- Monitor and improve the hospital's public perception through reputation management
- Oversee the digital presence, including the hospital website, social media, online reputation management (reviews), and SEO/SEM initiatives
- Build and manage relationships with corporate clients, insurance panels, and community organizations to expand the patient base
- Manage the marketing budget, ensuring cost-effective allocation of resources across campaigns
- Conduct market research to understand competitor strategies and patient needs
- Analyze campaign performance (ROI, patient acquisition cost) using data-driven insights
- Collaborate with clinicians, medical staff, and departmental heads to promote new medical services and ensure consistent messaging
Requirements
- Bachelor’s or Master's degree in Marketing, Business Administration, or Healthcare Management
- Minimum 5-7 years of experience in marketing, with at least 3–5 years in a leadership role specifically within a hospital or healthcare setting
- Strong knowledge of healthcare branding and digital marketing platforms (SEO, Social Media)
- Excellent leadership and team management abilities
- Data analytics skills to measure ROI and patient metrics
- Excellent written and verbal communication skills
- Familiarity with medical marketing regulations and compliance standards
Important Details
- Key Performance Indicators (KPIs): Patient acquisition cost (PAC) and new patient volume; Hospital bed occupancy rate; Return on Investment (ROI) for marketing campaigns; Digital engagement metrics (website traffic, social media engagement); Patient satisfaction and net promoter scores (NPS)
