About This Role
Managing all e-commerce opportunities and completing the marketing plan for the property is the core of this role. The manager develops strong relationships with tourism bureaus and community leaders to promote the property.
Responsibilities
- Assist in region-wide coordination of rooms, food and beverage, spa, and golf promotions
- Develop leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy
- Maintain, update, and manage all websites
- Coordinate offers and information for all publications and inserts with regard to brand loyalty reward mailings
- Develop brochure and property collateral materials
- Participate in all property imaging work (e.g., signage)
- Use and interpret all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking
- Review and provide analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports
- Ensure consistent marketing message is communicated in all advertising and collateral efforts
- Manage marketing budget throughout year
- Provide regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and use this knowledge in future planning
- Track return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising
- Keep track of actual versus planned marketing budgets and provide input and recommendations as needed regarding reallocation of funding
- Ensure consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property
- Evaluate new marketing opportunities for the property
- Ensure property is represented on all quality internet sites that have the potential of providing business
- Work closely with respective Convention Bureaus and Chambers of Tourism
- Develop strategic marketing plan for property, includes group, leisure and local efforts
- Plan and supervise all photo shoots, developing shot list while keeping goals of property and brand image in mind
- Identify and communicate with distribution channels that can sell distress inventory to drive property occupancy
- Provide all sales channels with creative and unique tools to assist in the sales and marketing of the property
- Act as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate
