About This Role
Managing marketing communications involves leading the development and execution of multi-channel communication strategies to drive brand awareness, customer engagement, and business growth. This role is for a skilled communicator with a strong grasp of digital and traditional marketing tools, brand storytelling, and cross-functional collaboration.
Responsibilities
- Develop and implement marketing plans and campaigns to promote products, services, or events
- Manage online and offline marketing channels, including social media, email marketing, and print materials
- Coordinate product launches, brand awareness initiatives, and promotional campaigns
- Conduct market research to identify trends, customer needs, and competitor activities
- Ensure consistency in brand messaging and visual identity across all platforms
- Develop and maintain brand guidelines and ensure compliance across the organization
- Monitor brand perception and recommend improvements to strengthen the organization’s image
- Oversee the editorial calendar and ensure timely content publication
- Collaborate with writers, designers, and video producers
- Adapt content for various channels (e.g., email, social media, blogs, landing pages)
- Lead execution of paid and organic digital campaigns
- Ensure consistent messaging across social platforms (LinkedIn, Facebook, Instagram, etc.)
- Utilize SEO and SEM best practices to boost content visibility
- Develop and distribute press releases, media kits, and public relations materials
- Build and maintain relationships with media outlets, influencers, and industry stakeholders
- Organize and manage events, press conferences, and promotional activities
- Handle crisis communication and ensure timely and accurate dissemination of information
- Track and analyze the performance of marketing campaigns
- Identify areas for improvement and optimize strategies based on data-driven insights
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field
- 5+ years of experience in marketing communications, preferably in a B2B or B2C environment
- Exceptional writing, editing, and storytelling skills
- Proficiency with marketing tools such as HubSpot, Google Analytics, Canva/Adobe Creative Suite, and CMS platforms (e.g., WordPress)
- Strong project management and organizational skills with the ability to manage multiple priorities
- Creative mindset with a keen eye for brand consistency and detail
- Comfortable working cross-functionally and presenting to stakeholders
