About the role
Description:
As a Marketing Automation Manager and Customer Journey Manager in the crypto space, you will play a key role in optimizing user journeys across our digital asset ecosystem. You will leverage advanced marketing automation tools and data-driven strategies to enhance user engagement, retention, and lifetime value. This role focuses on delivering highly personalized experiences to traders and crypto users, driving growth and loyalty in a fast-paced, regulated environment.
Key Responsibilities
1. Strategize and Implement Marketing Automation
- Design and execute marketing automation strategies across crypto platforms (web, app, trading interfaces).
- Build, launch, and optimize automated campaigns (onboarding, activation, retention, re-engagement).
- Develop and manage campaigns using tools such as Braze, ensuring continuous optimization and performance improvement.
- Manage lifecycle campaigns including KYC completion, first trade activation, deposits, and trading behavior.
- Continuously optimize campaign performance to maximize ROI, engagement, and conversion rates.
2. Manage Customer Journey
- Analyze and optimize the full user lifecycle—from onboarding to active trading and retention.
- Develop segmented and personalized communication flows based on user behavior (trading activity, wallet usage, portfolio trends).
- Enhance user experience through targeted messaging across channels (email, push, in-app, SMS).
- Collaborate cross-functionally to ensure a seamless and consistent user journey.
3. Data Analysis and Reporting
- Track and analyze campaign performance, user engagement, and lifecycle metrics (CAC, LTV, retention, churn).
- Use data insights to refine targeting, messaging, and automation workflows.
- Create dashboards and reports for senior management with actionable insights.
4. Collaboration and Coordination
- Partner with product, growth, compliance, and trading teams to align on user experience and messaging.
- Work closely with tech teams to integrate and optimize CRM, CDP, and marketing automation tools.
- Support go-to-market strategies for new crypto products, features, and token launches.
5. Innovation and Compliance
- Stay updated on crypto trends, Web3 innovations, and user behavior in digital asset markets.
- Ensure all campaigns comply with crypto regulations, KYC/AML requirements, and regional marketing laws.
- Drive experimentation (A/B testing, personalization strategies) to continuously improve performance.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 3–5 years of experience in CRM and marketing automation, ideally within fintech, crypto, or online trading environments.
- Hands-on experience building and optimizing campaigns using Braze or similar marketing automation platforms.
- Background in fintech or crypto is strongly preferred, with understanding of trading platforms, wallets, or digital assets.
- Strong analytical mindset with experience in data-driven marketing and performance tracking.
- Familiarity with lifecycle marketing metrics (CAC, LTV, retention, churn).
- Experience working in regulated environments with knowledge of compliance (KYC/AML, financial promotions).
- Excellent communication and stakeholder management skills.
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