Marketing Automation Associate

About This Role

The Marketing Automation Associate will be responsible for executing activities related to Brand Marketing and Communications. This individual will support projects involving the tactical execution of campaigns from start to finish, process improvements, and educating users on campaign best practices. The role suits someone with experience in supporting email marketing campaigns and using various digital marketing tools, along with a strong interest in data management and analytics.

Responsibilities

• Build and execute Marketing Automation campaigns with varying complexities and sizes.
• Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets, and target audience parameters are received for campaign execution.
• Work with the BMC Products support team to have new contacts added to the Marketo system.
• Provide regular reporting to key stakeholders on the performance of marketing automation campaigns.
• Support team members throughout various stages of the project, including testing.
• Ensure that system updates and new governance are communicated, understood, and followed by key stakeholders.
• Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and comply with risk and quality safeguards set by EY.
• Ensure adherence to EY's data privacy policies, processes, and regulatory and legislative requirements.

Requirements

• A university degree or college diploma in Digital Marketing or a related field.
• Minimum 1 year of experience with Marketo.
• Experience in Marketing Automation campaign configuration.
• Ability to review processes and make suggestions for automation.
• Ability to translate business needs into technical solutions in the Marketing Automation platform.

Nice to have:

• Strong interest in data management and analytics.
• Analytics and basic consulting skills.
• Attention to detail.
• Adobe Marketo Engage Expert certification is a plus.

Benefits

• Experience with marketing automation platforms, preferably Adobe Marketo Engage.
• Effective problem-solving skills.
• Analytics and insight tracking of automated marketing program performance.
• Familiarity with Agile planning and Agile project management skills.
• Proficient communication skills, both verbal and written, with the ability to present solutions comfortably to internal stakeholders.
• Basic knowledge of Microsoft Office suite, especially Excel and Microsoft SharePoint.

Important Details