About the role
Position Title
Marketing and Communications Senior Manager
Department
Development
Reports To
Vice President of Development
FLSA Status
Exempt
Classification
Full Time
Position Summary:
The Marketing and Communications Senior Manager is responsible for developing and implementing strategies to promote the organization’s mission and impact, build awareness and foster donor support. This position is responsible for utilizing the Community Foundation and United Way of Volusia-Flagler Counties’ website, e-newsletters, print materials, social media platforms and other marketing tools to effectively communicate the organization’s work. The Senior Manager will maintain relationships with local media and create compelling content that drives the organization’s brand awareness. Teammates should exhibit core competencies: mission-focused, relationship-oriented, collaborator, results-driven, and brand-steward.
Duties and Responsibilities:
Effective and Engaging Communicator
- Develop creative and engaging content for marketing and communication tools such as print materials, website, e-newsletter, press releases, social media and promotional items.
- Work effectively with other departments to achieve goals and communicate to various stakeholders.
- Coordinate with other departments and outside vendors to complete marketing materials such as brochures, flyers and photo/video resources.
- Manage public relations with media contacts.
Critical Thinking and Creative Problem Solving
- Research and implement industry best practices to improve marketing effectiveness, processes and content.
- Review analytic reports to measure and results to improve success of marketing initiatives.
Planning and Implementation
- Support leadership in establishing, implementing and evaluating a strategic marketing plan and annual calendar.
- Collaborate with staff, volunteers, interns and consultants in elevating brand awareness.
- Manage brand and public image.
- Implement new and existing projects and initiatives as decided within each department.
Embracing & Managing Change
- Assist in evaluating and implementing systems to advance the vision of CF and UWVFC.
- Initiate new ideas and improve efficiencies in the Operations department and the organization.
- Embrace a team mentality and work together with others to achieve goals.
Professional Development
- Participate in professionals’ groups, such as Florida Public Relations Association.
- Actively seek out opportunities for professional development.
Qualifications
- Bachelor’s degree in a related field OR 4 years of relevant work experience.
- Team player with the ability to work with leadership to achieve organizational goals.
- Creative and innovative mindset.
- Strong verbal and written communication skills.
- Exceptional interpersonal skills needed with the ability to communicate with key stakeholders, peers, and staff.
- Ability to work independently.
- Excellent computer skills and digital literacy (minimum of Microsoft and Adobe software programs).
- Possess a valid driver’s license and have use of an insured motor vehicle.
Working Conditions & Physical Requirements
Work is carried out in a controlled, agreeable environment as generally represented by normal office conditions. Employees may be required to assist with or attend various offsite events that are scheduled evenings and/or weekends. These events may require several hours on your feet and assisting with heavy lifting and carrying.
Direct Reports
None
Community Foundation and United Way of Volusia-Flagler Counties is an Equal Opportunity Employer.
It is the organization’s policy to abide by all laws pertaining to fair employment practices and to not discriminate against any employee or applicant for employment because of age, race, color, religion, gender identification, sexual orientation, national origin, handicap or disability, or marital or veteran status.
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