Marketing and Brand Manager (Fashion)

About This Role

Managing the overall marketing activities of the brand, this role is key to its growth, visibility, and market presence. You will lead campaigns from strategy to creative direction and team leadership, ensuring every touchpoint reflects the brand vision and drives measurable business impact across all channels. This position suits an experienced marketing professional with a passion for fashion and strong leadership skills.

Responsibilities

• Develop and implement integrated marketing strategies that sharpen brand positioning and hit revenue targets
• Ensure brand consistency across all touchpoints, product, campaign, store, and digital platforms
• Identify opportunities for brand expansion and partnerships that align with market positioning
• Design, plan, and execute monthly and annual marketing campaigns across online and offline channels
• Build seasonal promotional plans that move in sync with product launches, events, and market trends
• Manage the advertising and promotion budget with a sharp eye on efficiency and ROI
• Monitor and evaluate campaign performance through data-driven analysis and regular reporting
• Oversee the creation of compelling content including videos, lookbooks, and social media assets that authentically reflect the brand identity
• Collaborate with Creative and Production teams to ensure campaign materials are delivered on time and on quality
• Lead photoshoots and video productions with strong brand storytelling and visual coherence in mind
• Own the KOL/Influencer strategy end-to-end, from talent selection to partnership execution and performance tracking
• Plan and execute brand events, pop-ups, and collaborations that deepen offline engagement
• Lead and mentor the Marketing, Creative, Host Live, and Sales teams, driving collaboration and cross-department alignment
• Set clear KPIs and performance goals for each division and hold teams accountable to results
• Build a team culture that is creative, data-driven, and outcome-oriented

Requirements

• Bachelor's degree in Marketing, Communication, or a related field
• Minimum 5 years of experience in marketing, with a strong preference for fashion or retail industry background
• Proven leadership experience as a Marketing Lead, Supervisor, or Manager (this is not an entry-level role)
• Deep understanding of both high-level marketing strategy and ground-level execution
• Excellent leadership, communication, and project management skills
• Strong command of digital marketing, e-commerce operations, and the social media ecosystem
• A creative thinker with an analytical edge, equally comfortable with aesthetics and performance metrics