Marketing Analytics Manager

About This Role

This role involves shaping consumer acquisition and retention strategies by translating complex data into clear insights. It suits a highly analytical manager who can build investment cases and guide high-impact decisions across Marketing, Finance, and Product.

Responsibilities

• Own the evaluation, forecasting, and reporting of key acquisition and retention metrics, including variance analysis
• Analyze performance across marketing channels and geographies to identify growth opportunities and inform investment decisions
• Build and maintain reports and dashboards that give teams a clear view of performance
• Develop business cases for new initiatives by sizing opportunities, modeling investments, and delivering clear recommendations
• Design measurement frameworks, including media mix models and incrementally tests, to evaluate marketing ROI
• Partner with Finance, Product, and Marketing to align business strategy, performance insights, and financial expectations
• Present findings and recommendations to senior stakeholders in a clear, actionable way

Requirements

• 3+ years of experience in FP&A, investment banking, or management consulting
• Advanced Excel modeling skills, including experience building detailed financial models
• Experience using SQL to independently access and analyze data
• A track record of developing business cases and presenting investment recommendations to senior stakeholders
• Strong analytical judgment and a curiosity for uncovering the root causes behind performance trends
• The ability to make progress in a fast-moving, ambiguous environment
• Familiarity with marketing and growth metrics such as CPA, LTV, and ROI is a plus

About the Company

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. The company is building a definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles.