Marketing Analyst - Hybrid

About This Role

Working with the manufacturer of consumer products, the Sales Analyst reviews marketing analytics and retail insights to support the sales team with detailed analysis reporting and insights. This role suits someone with a combination of analytics, retail/customer knowledge, business storytelling, and stakeholder communication, playing an integral part in tracking sales trends, identifying growth opportunities, and improving sales strategies using data-driven insights.

Responsibilities

• Track, analyze, and develop reports providing key insights into sales performance, KPIs, and other key metrics to assess the effectiveness of sales strategies
• Conduct ad-hoc analysis that supports specific sales initiatives, product launches, or promotions
• Use and leverage analytics to develop/implement sales strategies geared to promote growth, market share, and profitability
• Work with the Sales team to plan/execute sales-driven promotions and price changes
• Track promotional calendar, assessing performance and suggesting improvements
• Help manage and track the gross-to-net budget
• Keep a pulse on competitor activities, consumer trends, and industry developments
• Leverage data to identify growth opportunities and potential risks
• Partner with demand planning and sales teams to provide sales forecast input to ensure accurate sales projections across product categories and regions
• Monitor sales performance and provide feedback to teams on forecast adjustments to meet changing market conditions and retail activities
• Coordinate with internal teams across marketing, supply chain, and finance to ensure alignment of sales targets, promotional planning, and inventory needs
• Provide analytical support to sales and leadership to help with decision-making and strategic planning
• Routinely assess sales processes and tools to identify areas for efficiency gain
• Aid in the development of new reporting methods and sales processes to enhance productivity and accuracy

Requirements

• Bachelor's degree
• Minimum of 3 years of professional experience in marketing analytics, retailer insights, sales planning, sales analytics, or customer analytics
• Retail, CPG (consumer goods), sales planning, trade marketing, category management, or customer analytics experience
• Understanding of large retailer dynamics is preferred
• Strong analytical, problem-solving, and presentation skills
• Proficient in Excel working with large data sets and data analysis tools (i.e. Power BI or Tableau)
• PowerPoint and executive presentation skills
• Able to translate complex data into actionable insights for non-technical stakeholders